Ansoff I. Strategies for diversification

Afresh strategic insight—something your company sees that no one else does—is one of the foundations of competitive advantage. It helps companies focus their resources on moves that separate them from the pack. That makes the following interesting: in a recent survey, only 35% of 2,135 global executives believed their strategies rested on unique and powerful insights. That figure was dramatically lower than the average—62 percent—for nine other t...

David L. Rainey. Enterprise-Wide Strategic Management: Achieving Sustainable Success through Leadership, Strategies, and Value Creation. Cambridge University Press, 2010. - 526 p. - ISBN: 0521769809 In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. Enterprise-wide Strategic Management is a leading-edge work that shows how business...

Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans, " which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth. " The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of stra...

John Wiley & Sons, 2004. - 289 pages. ISBN-10: 0471651109 In 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms, Troy Waugh covers the same successful selling process taught at The Rainmaker Academy, the leadership and business development program he founded. Graduates of the Academy have attracted more than $300 million to their firms as a result of Troy’s program. 101 Marketing Strategies for Accoun...