Boyle R., Haynes R. Football in the New Media Age

формат pdf
размер 792.62 КБ
добавлен 01 мая 2011 г.

London, Routledge, 2004, 190p. , ISBN 0-203-60046-0

Football in the New Media Age analyses the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industries. It examines the finances of the game; the rising importance of rights and rights management in the industry and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty-first century.

Introduction: the game
Football and television: game on?
The digital revolution: a whole new ball game?
The European dimension: power and influence in new
media football markets
Commercialising celebrity: player power and image rights
Battle for control: football clubs and new media strategy
A league of their own? The Old Firm and SPL TV
The new World Wide Web of football: interactivity and the
fan
Conclusion: the only game? The media and the football
industry in the twenty-first century

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