How do you persuade an individual to buy or try your product or
service, contribute to your cause or vote for your candidate? The
answer is Covert Persuasion, a system of persuasion that will get
anyone to say Yes! without them even being aware what they said. It
happens like the no reaction we instinctively have to all requests,
except the opposite. Presented in a simple, easily accessible
format, this book combines the latest research on the field of
influence along with illustrative case studies to help anyone
persuade others more consistently and more effectively.
Covert Persuasion synthesizes the latest research in the field of influence with the extensive experience of psychologist and public speaker Kevin Hogan to produce an unbeatable guide to the psychological tricks that win sales battles. Based on cutting-edge science, Hogan and James Speakman reveal dozens of previously unknown verbal and nonverbal tricks and tactics that will have customers saying 'yes' before they even realize it. A salesperson fully aware of all the nonverbal and verbal cues and hints that lead a customer to a particular response will always have the upper hand. Covert Persuasion reveals more than ten keys to subtly elicit agreement from even the most stubbo customer.
Covert Persuasion synthesizes the latest research in the field of influence with the extensive experience of psychologist and public speaker Kevin Hogan to produce an unbeatable guide to the psychological tricks that win sales battles. Based on cutting-edge science, Hogan and James Speakman reveal dozens of previously unknown verbal and nonverbal tricks and tactics that will have customers saying 'yes' before they even realize it. A salesperson fully aware of all the nonverbal and verbal cues and hints that lead a customer to a particular response will always have the upper hand. Covert Persuasion reveals more than ten keys to subtly elicit agreement from even the most stubbo customer.