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  • добавлен 01 мая 2011 г.
Onkvisit S., Shaw J. International Marketing: Analysis and Strategy
Routledge, 2004. - 504 Pages.

The main aim of Inteational Marketing, is to provide solid foundations that are useful for explanation, prediction and control of inteational business activities. The authors have developed a strong conceptual and theoretical framework to help to understand inteational marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.
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