Rao V.R. Handbook of Pricing Research in Marketing

This dictionary provides the user with a comprehensive vocabulary of terms used in marketing. It covers such aspects of the subject as market research, advertising, promotional aids and selling techniques.

Wiley, 2003. - 224 pages. The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing tec...

South-Western College/West, 2010. - 777 p. You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition-with its engaging presentation of concepts-will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh...

AMACOM, 2011. - 292 p. Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic "The Marketing Plan", you'll learn how to navigate this perilous new la...

Perspectives on Marketing Management. Edited by M.J. Baker. Department of Marketing, Groupe ESC Lyon,1993. Historical Development of Marketing Management. The Presupposition of the "Marketing Revolution". The Ambiguities of "Marketing Myopia". Evolution of Arguments.

Routledge, 2006. - 220 pages. The difficulties of marketing in the 21st Century are real and tangible. Which new strategy? How is success measured? Is this strategy harmonious with the corporate strategy? Customers are more sophisticated, less brand-loyal and more price sensitive. Moore and Pareek offer a way round this international minefield by creating a book that fulfils the need for management in an international context. The basic function...

Статья на английской языке/ European Journal of Marketing, Vol. 29(3),1995 The goal of this article is to provide a structure for analysing the issues for the marketing organization thrown up by these changes and developments Marketing organization and marketing strategy Imperatives for organizational change in marketing Classifying organational issues in marketing The network paradigm and marketing, etc.

New Age International, 2009. - 424 pages. This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each cha...

Prentice Hall, 2005. - 594 pages. Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: - A cross-cultural approach compares national marketing systems and local commercial customs in various countries. - An intercul...