Public affairs today is more than just political lobbying. It
requires working with other policy-making bodies, such as
regulators, commercial organizations and other interested parties.
"Public Affairs in Practice" is the first book to examine the
methods public affairs professionals use to make an impact. It
covers each aspect of the industry and examines the tools needed to
deliver an effective public affairs program. It also highlights the
potential benefits of public affairs, including protection from
perceived threats of new regulation, identifying new market
opportunities and raising the profile of an organization. Not only
do the authors consider established markets (the US, UK and Weste
Europe), but also the opportunities presented to companies by the
EU accession states and China, where there are currently very few
public affairs professionals. With case studies and tips from
industry professionals, this is a practical how-to guide for both
practitioners and students.
Thomson S. Public Affairs in Practice: A Practical Guide to Lobbying (PR in Practice)
- формат pdf
- размер 1.14 МБ
- добавлен 27 ноября 2010 г.
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