Brand names
Altogether, approximately 60 different heat pump brands (including OEM devices)
can be found on the German market. Divided by technology, some of the most
significant brand names are listed in alphabetic order below.
Ground source heat pumps:
Alpha-InnoTec, Bosch/Junkers, Buderus, Dimplex, Hautec; Nibe, Novelan, Ochsner,
Roth; Stiebel Eltron, Tecalor, Vaillant, Viessmann, Waterkotte, Weishaupt, Wolf.
Air to water heat pumps:
Alpha-InnoTec, Bosch/Junkers, Buderus, Daikin, Dimplex, Hautec; Novelan, Ochsner,
Roth; Stiebel Eltron, Tecalor, Vaillant, Viessmann, Weishaupt, Wolf.
Heat pump water heaters:
Alpha-InnoTec, Bosch/Junkers, Buderus, Dimplex, Hautec; Nibe, Novelan, Ochsner,
Stiebel Eltron, Tecalor, Vaillant, Viessmann, Waterkotte.
Distribution channels
Depending on company’s strategy, different distribution channels are present at
the German market. Major approaches are distribution via wholesaler (to retailer
and final consumer), or via dedicated retail networks.
Industry infrastructure
The German Heat Pump Association e. V. (short: BWP) is an inter-trade organisation
based in Berlin that covers the whole value chain. Its members comprise of
approximately 700 craftsmen, architects and designers as well as drilling
companies, heat pump and component manufacturers and energy providers, that
promote the use of efficient heat pumps. The German Heat Pump Association
organizes the marketing campaign “Wärmepumpen-Aktionswochen” and hosts
the “Forum Wärmepumpe” – an annual conference of the German heat pump
market. It is a member of the German Renewable Energy Federation BEE
(Bundesverband Erneuerbare Energie e.V.) and of Geothermische Vereinigung –
Bundesverband Geothermie e. V. (GtV-BV). Its members employ in the heat pump
sector approximately 5.000 employees and generate more than 1,5 billion Euro
turnover. The BWP represents 95 percent of the German heat pump industry.
Bundesverband Wärmepumpe (BWP) e. V. (German heat pump association)
Charlottenstraße 24
10117 Berlin
phone: + 49 30 20 87 99 711
fax: +49 30 20 87 99 712
E-mail: info@waermepumpe.de
Incentive schemes
EnEV is the German implementation of the European Building Directive (EPBD),
which regulates maximum value of primary energy consumption (including losses
of the heating system and heat demand, i.e. insulation) in new buildings. Required
values can be reached with help of a very good insulation or with environmental
friendly technologies like heat pumps. The regulation was launched in 2001 and
has since then been modified several times.
This year, the RES Directive has been launched as EEWärmeG in Germany. For new
buildings, this Directive determines a certain amount of renewable energy for
heating and DHW. In order to meet the requirements of the Directive, heat pumps
have to reach a minimum SPF, that has to be calculated in accordance with
VDI 4650.
Since 2008, heat pumps are part of the Government’s subsidy program called MAP
(Marktanreizprogramm). For this purpose, it is also necessary to reach a minimum
SPF, calculated in accordance with VDI 4650. Based on the different type of heat
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Focus reports on selected European markets | Germany
European Heat Pump Statistics | Outlook 2009