TRADE
AND MANUFACTURE, 1860-1945
In reality the success of expatriate enterprise depended as much on a
particular set of economic circumstances as on the political condition
of
colonial India. Their position inside the Indian market rested on
their ability to draw resources of men, money and markets from
outside South
Asia,
and hence on a specific form of imperial and
international economy. The rise of new industries in Britain, changes
in the British employment and capital markets, and the difficulties
faced
by Indian raw material exports in the 1930s, all combined to
undermine the foundations of expatriate firms' past success. Their
activities
were heavily biased towards exports, and the triple foun-
dation of colonial Calcutta - jute, coal and tea - was seriously
undermined during the depression. By the 1930s problems of capital,
liquidity
and profitability were major constraints, and the expatriates
became locked tightly into a set of staple industrial and trading
activities
that
were in serious decline. The very profitability of jute, the
key
industry for the British-owned managing-agency houses of
Cal-
cutta, depended on control over production and prices through cartels
and restriction schemes; such control was substantially weakened in
the inter-war period by the rise of new industrial and trading groups
from
within the local economy. In the 1930s, Indian entrepreneurs
were
able to exclude the expatriates entirely from operating or finan-
cing
the marketing system for agricultural produce in many
parts
of
India, and to attack their position in the export
trade
as
well.
A
second
threat
to the position of colonial firms in the domestic
market came from the activities of British-based multinational com-
panies
that
set up manufacturing subsidiaries and sales and distribution
networks in India in the 1920s and 1930s. As we have seen, these firms
invested in products for a new consumer market, such as processed
foods
and pharmaceutical goods, as
well
as in intermediate products
such as chemicals, industrial gasses and some engineering products, in
which
the expatriate firms had little expertise. Some of their investments
were
defensive, to protect an existing market threatened by tariffs or by
changes
in
official
purchasing policies, but most represented a more
positive
response to the opportunities of a growing market or
improved business techniques. Few of these newcomers to India used
the services of British expatriate companies as managers or agents after
the initial phase of market penetration was over. Instead, they con-
structed independent networks to run their Indian operations, often
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