Финансово-экономические дисциплины
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Michael Porter. Competitive Advantage
The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. .
Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
Creating and sustaining superior performance content.
Part 1 - Principles of competitive advantage.
Part 2 - Competitive scope within the industry.
Part 3 - Corporative strategy and competitive advantage.
Part 4 - Implications for offensive and defensive competitive strategy.
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