Ronald D. Smith. Strategic Planning for Public Relations

формат pdf
размер 1.94 МБ
добавлен 13 февраля 2010 г.

Introduction.
Phase One.
Formative research.
Step.
Analyzing the Situation.
Step.
Analyzing the Organization.
Step.
Analyzing the Publics.
Citations and Recommended Readings.
Phase Two.
Strategy.
Step.
Establishing Goals and Objectives.
Step.
Formulating Action and Response.
Strategies.
Step.
Using Effective Communication.
Citations and Recommended Readings.
Phase Three.
Tactics.
Step.
Choosing Communication Tactics.
Step.
mplementing the Strategic Plan.
Citations and Recommended Readings.
Phase Four.
Evaluative research.
Step.
Evaluating the Strategic Plan.
Citations and Recommended Readings.
Brief Contents.
Strategic planning for public relations / edited by Ronald D. Smith.
Includes index.
Sbn.
Public relations. I. Smith, Ronald D.
Pages.

Купить и скачать книгу "如何找到一个好丈夫"

Похожие разделы

Смотрите также

Музалевский М. PR-проект: от проблемы к результату

формат doc
размер 468.5 КБ
добавлен 07 октября 2010 г.

Пособие. Понятие «public relations». Субъект, объект и методы PR. PR в системе маркетинговых коммуникаций. PR и реклама. Проблемный и ресурсный подход в PR. Проектная и плановая деятельность. PR, который решает проблемы и проблемы, которые решает PR. Цели и задачи public relations. Типы целевых групп общественности. Характеристики аудитории и ключевое сообщение. Разработка стратегии и тактики. Оценка эффективности PR-кампании. Подготовк...

Austin E W., Pinkleton B.E. Strategic Public Relations Management. Planning and Managing Effective Communication Programs

формат pdf
размер 5.33 МБ
добавлен 05 ноября 2011 г.

Издательство Lawrence Erlbaum Associates, 2006, -428 pp. We decided to write this book in 1995 when we attended the national Public Relations Society of America convention in Seattle. We observed with some surprise that the sessions on measurement and evaluation attracted standing-room-only crowds, and many conversations in the hallways focused on the same issues. Managers seemed frustrated with the challenges of proving the value of public rela...

Berger B.K., Reber B.H. Gaining Influence in Public Relations. The Role of Resistance in Practice

формат pdf
размер 1.81 МБ
добавлен 20 октября 2011 г.

Издательство Lawrence Erlbaum Associates, 2006, -291 pp. This book examines power and influence in and around the practice of public relations.We explore forces that shape and constrain the practice and argue that professionals must do more to resist these forces and increase their influence inside organizations. The central issue is how to do so, and we enter this ongoing conversation about what public relations is and might be through a power...

Henslowe P. Public Relations. A Practical Guide

формат pdf
размер 1.25 МБ
добавлен 04 ноября 2011 г.

Издательство Kogan Page, 1999, -161 pp. Серия PR in Practice So, you are absolutely new to your first job and it has something to do with public relations. Or maybe you work in an organization that hasn’t really done public relations and you.ve been asked to get on with it. The problem is, you.re not sure what to do. Perhaps you work for a charity or voluntary organization that cannot afford a public relations professional and you need to become...

Joint Chiefs of Staff. Joint Publication 3-61, Public Affairs

формат pdf
размер 2.4 МБ
добавлен 06 декабря 2011 г.

Department of Defense National Media Pool Support: 9 May, 2005. - 97 p. This publication provides fundamental principles and guidance for public affairs support to joint operations. It also addresses public affairs operations and the role of public affairs in strategic communication. Key facts Adds a discussion of public affairs responsibilities Covers fundamentals of information Discusses the various target audiences Updates coverage of joint...

Mickey T.J. Deconstructing Public Relations. Public Relations Criticism

формат pdf
размер 8.05 МБ
добавлен 04 ноября 2011 г.

Издательство Lawrence Erlbaum Associates, 2003, -176 pp. What I try to do in this book is to show how public relations belongs to the everyday process of social construction. With all its material, public relations practice is basically a cultural product. Therefore, I believe that anyone interested in public relations should not be afraid to deconstruct public relations by challenging its assumed autonomy as a privileged mode of representation....

Miller D., Dinan W. A Century of Spin. How Public Relations Became the Cutting Edge of Corporate Power

формат pdf
размер 1.14 МБ
добавлен 22 октября 2011 г.

Издательство Pluto Press, 2008, -240 pp. public relations – propaganda – to secure their interests. We argue that PR has played a very signifi cant role in the course of popular democracy over the last century. The powers of PR are not mysterious in the sense that they are magical or superhuman. They are all too human, the products of diligence, hard work, planning and conscious ideological warfare. They result in the institutional political corr...

Sandra B. Oliver (ed). A Handbook of Corporate Communication and Public Relations

формат pdf
размер 5.6 МБ
добавлен 03 декабря 2009 г.

First published 2004. by Routledge. 11 New Fetter Lane, London EC4P 4EE. A comprehensive addition to existing literature, the Handbook of Corporate Communication and Public Relations provides an excellent overview of corporate communication, clearly positioning the field’s most current debates. Synthesizing both multidisciplinary and interdisciplinary approaches, it offers readers the in-depth analysis required to truly understand corporate comm...

Watson T., Noble P. Evaluating Public Relations. A Best Practice Guide to Public Relations Planning, Research and EvaluationWatson T., Noble P. Evaluating Public Relations. A Best Practice Guide to Public Relations Planning, Research and Evaluation

формат pdf
размер 1.05 МБ
добавлен 05 ноября 2011 г.

Издательство Kogan Page, 2007, -256 pp. Серия PR in Practice Ask any group of PR practitioners around the world to list the major issues facing their discipline, and it is almost certain that evaluation of PR activity will be ranked very highly, if not the number one topic. The measurement of activity and outcomes has many facets which will be described throughout this book. To set the context of evaluation, the theory and debate over the discip...

Wirthlin Ashley. Public relations book

формат pdf
размер 3.2 МБ
добавлен 12 октября 2010 г.

An introduction to PR, career related tips, pr tips: public relations planning, pr tips: social media , pr tips: seo (search engine optimization), pr tips: blogging, pr tips: diy public relations, pr tips: etc. , pr and branding: a short review of the immutable laws of branding, book review: the public relations writer’s handbook, by Mary Aronson, Don Spetner, and Carol Ames, book review: The new rules of marketing and pr, by David Meerman Scott,...