Schenck B.F. Small Business Marketing For Dummies

# Paperback: 272 pages. # Publisher: McGraw-Hill; 1 edition (October 25, 2010). # Language: English. # ISBN-10: 0071743812. # ISBN-13: 978-0071743815. Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing...

Butterworth-Heinemann, 2007, 352 pp. A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now covering all the key themes and issues of the area:...

Adams Media, 2006, 189 р. The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners! This guide shows you how to put together the most promotable message possible for any product or service including: Getting free advertising Fueling word-of-mouth Communi...

Wiley, 2003. - 224 pages. The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing tec...

AMACOM, 2011. - 292 p. Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic "The Marketing Plan", you'll learn how to navigate this perilous new la...

Статья на английской языке/ European Journal of Marketing, Vol. 29(3),1995 The goal of this article is to provide a structure for analysing the issues for the marketing organization thrown up by these changes and developments Marketing organization and marketing strategy Imperatives for organizational change in marketing Classifying organational issues in marketing The network paradigm and marketing, etc.

New Age International, 2009. - 424 pages. This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each cha...

Prentice Hall, 2005. - 594 pages. Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: - A cross-cultural approach compares national marketing systems and local commercial customs in various countries. - An intercul...

Dan Zarrella, Alison Zarrella. The Facebook Marketing Book. O'R eilly Media, 2011. - 288 p. (pdf + epub) How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challe...