London: Prentice Hall, 2003. - 374 p.
ISBN: 0 273 66345 3.
The subject of corporate finance is explored in a hundred books, most of.
which have a formidable and forbidding aspect to them. They contain.
page after page of dense text interspersed with complex equations and.
obscure terminology.
The sheer volume of material and its method of presentation suggests.
that this is a subject that can be conquered only by the most hardy of.
adventurers. However, the truth is that the sum and substance of this.
area of knowledge consists of a relatively small number of essential financial.
measures by means of which we can appraise the success of any.
commericial enterprise.
These measures are derived from relationships that exist between various.
financial parameters in the business. While each measure in itself is.
simple to calculate, comprehension lies not in how to do the calculations.
but in understanding what these results mean and how the results.
of different measures mesh together to give a picture of the health of.
a company.
ISBN: 0 273 66345 3.
The subject of corporate finance is explored in a hundred books, most of.
which have a formidable and forbidding aspect to them. They contain.
page after page of dense text interspersed with complex equations and.
obscure terminology.
The sheer volume of material and its method of presentation suggests.
that this is a subject that can be conquered only by the most hardy of.
adventurers. However, the truth is that the sum and substance of this.
area of knowledge consists of a relatively small number of essential financial.
measures by means of which we can appraise the success of any.
commericial enterprise.
These measures are derived from relationships that exist between various.
financial parameters in the business. While each measure in itself is.
simple to calculate, comprehension lies not in how to do the calculations.
but in understanding what these results mean and how the results.
of different measures mesh together to give a picture of the health of.
a company.