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Business Spotlight 2009 №05 (сентябрь-октябрь)
Using English successfully at work Business Spotlight - the language magazine for everybody who needs English in their job. Find out what's happening in the world of inteational business and finance, read informative and interesting reports on intercultural communication, brush up your negotiating skills, practise your small talk or lea how to make a successful presentation - you'll find all this and more in Business Spotlight.
Business Spotlight 5/2009 magazine contents
WORKING WORLD
Names and News
The latest from the world of business
My Working Life
Patrick Liron, who farms oysters in Normandy and sells them in Paris
LANGUGAGE
Machine Translation
More words are translated by computers each day than by people. But just how good are computer translations?
GLOBAL BUSINESS
Luxury
Firms selling to the super-rich have lost their glamorous image. Now it’s time to get it back, say experts
Head-to-Head
Should people give money to beggars?
Business Press
Comments from the world’s media
Also: Behind the Headlines
Spotlight on Germany
Joschka Fischer on why the EU’s biggest economy should show greater leadership
INTERCULTURAL COMMUNICATION
Romania
We talk to an expert about Romanian business culture and what you need to know when working with the country
Dialogue
Two Olympic sailors, one in the UK, the other in the USA, discuss their sport and work
The View from Here
Canadian Nerida Frost describes how her family started a new life down under
Also: Country File, New Zealand
BUSINESS SKILLS
Negotiating
We look at strategies for dealing with your emotions — and those of your negotiating partners
Also: A language survival guide to cut out and keep
The Write Way
How to use capital letters correctly in English
On the Line
Calling for an appointment
Say It in Style
Talking about disability
Meeting Point
Tips for writing minutes
CAREERS
Workers over 50
Career planning for older workers
The Job Doctor
The case against self-employment
My Way
Makhosazana Zwane-Siguqa, South African magazine editor
MANAGEMENT
Marketing
Durex’s plans to sell better sex
What I’ve Leaed
Michelle Obama, first lady of the United States of America
Business Basics
What is. benchmarking?
Executive Eye
Adrian Fuham: attitude surveys
TECHNOLOGY
Air Safety
Radar technology for detecting birds
Language Focus
Stem cells
Innovations
New product developments
Technically Speaking
Eamonn Fitzgerald on new waves
LANGUAGE section
Vocabulary: the cafeteria
Media Watch: language in the news
False Friends; Tricky Translations
Language Cards: pull out and practise
Vocabulary list: key words to lea
English on the Move: booking online
Grammar at Work: inverted word order
The Maine Event: an office dialogue
English for. fashion
Financial English: global markets
Authentic English: using humour at work
Legal English: torts and tort law
What’s New? Products, sites, events
REGULAR SECTIONS
Editorial
Business Spotlight Audio
Business Spotlight Online
Classified ads
Feedback / Impressum
Preview
The Last Laugh