Characteristics and the use of advertising mediums

РЭУ им. Плеханова, Москва, 2014 г., 20 стр.
Предмет - Английский язык для специалистов в сфере рекламы и PR.
Characteristics and the use of advertising mediums.
Introduction.
Theoretical aspects of advertising and advertising mediums.
The concept and essence of advertising.
Description of the main advertising mediums.
Analysis of the main parameters of the choice of advertising media.
The choice of advertising media.
Assessment of the effectiveness of advertising media.
Selection of advertising media as an example of "Heinz".
Conclusion.
List of literature.