Kogan Page Ltd, 1986. — 176 р. — ISBN 1850911630, 978-1850911630.
Практическое справочное руководство по написанию деловых писем на
английском языке.
This is a practical reference manual on the practice of writing
business letters, covering everything from acceptances and
acknowledgements to trade references and waing letters. The book
provides specimen letters for various business situations,
including financial correspondence, business proposals, product
disputes and letters for recruitment, dismissal and redundancy.
Business Letters — Their Place in Your Office
Why you write
Letters, time and overhead costs
Setting the tone
How to Lay Out Your Letter
Planning your letter
Greetings and farewells
References
The beginning, the middle, and the end
Style and Content
The cardinal rules
Disputes and wrangles
Functional and specialised letters
Your individual touch
Letters
Abusive letters
Acceptances
Acknowledgements
Acquisitions
Advertising
Agents & Distributors
Agreements
Apology
Applications
Appointment
Appraisal
Audit
Bank correspondence
Bank references
Begging letters
Business proposals, see Proposals
Cancellations
Catalogues
Change of address
Charity appeals
Chasing letters
Christmas
Circulars
Collection, see Credit Control
Complaints, making
Complaints, answering
Conditions, changes of
Condolences
Confirmation
Congratulations
Covering letters
Credit assessment
Credit control
Credit, letters of
Credit references, see Bank references Trade references
Customer service
Decease of colleague
Defamatory letters
Deferred payment
Delays
Delicate letters Delivery
Direct mail
Dismissal
Disputes
Distribution
Distributors, see Agents & Distributors
Employment, offers of
Enquiries, making
Enquiries, answering
Estimates Euphemistic letters
Export/Import
Fan letters
Follow-ups
Foreign correspondence
Goodwill
Headhunting, brain picking and information exchanges
Import, see Export/Import
Insurance
Invitations
Late payment, see Deferred payment
Litigious letters
Lost letters
Love letters
Mail order, see Circulars
Direct mail
Moratorium, see Deferred payment
No thank you letters
Offers
Orders
Order processing
Premises
Price increase
Progress reports
Proposals
Quotations
Recruitment
Redundancy
References
Refusals
Rejections
Reports Representation
Requests
Resignation
Sales force
Sales letters
Shippers
Staff letters
Status enquiries
Strong letters
Takeovers, see Acquisitions
Tenders
Termination, see Dismissal
Testimonial, see References
Thank you letters
Trade references
Waing letters
Zippy letters
Why you write
Letters, time and overhead costs
Setting the tone
How to Lay Out Your Letter
Planning your letter
Greetings and farewells
References
The beginning, the middle, and the end
Style and Content
The cardinal rules
Disputes and wrangles
Functional and specialised letters
Your individual touch
Letters
Abusive letters
Acceptances
Acknowledgements
Acquisitions
Advertising
Agents & Distributors
Agreements
Apology
Applications
Appointment
Appraisal
Audit
Bank correspondence
Bank references
Begging letters
Business proposals, see Proposals
Cancellations
Catalogues
Change of address
Charity appeals
Chasing letters
Christmas
Circulars
Collection, see Credit Control
Complaints, making
Complaints, answering
Conditions, changes of
Condolences
Confirmation
Congratulations
Covering letters
Credit assessment
Credit control
Credit, letters of
Credit references, see Bank references Trade references
Customer service
Decease of colleague
Defamatory letters
Deferred payment
Delays
Delicate letters Delivery
Direct mail
Dismissal
Disputes
Distribution
Distributors, see Agents & Distributors
Employment, offers of
Enquiries, making
Enquiries, answering
Estimates Euphemistic letters
Export/Import
Fan letters
Follow-ups
Foreign correspondence
Goodwill
Headhunting, brain picking and information exchanges
Import, see Export/Import
Insurance
Invitations
Late payment, see Deferred payment
Litigious letters
Lost letters
Love letters
Mail order, see Circulars
Direct mail
Moratorium, see Deferred payment
No thank you letters
Offers
Orders
Order processing
Premises
Price increase
Progress reports
Proposals
Quotations
Recruitment
Redundancy
References
Refusals
Rejections
Reports Representation
Requests
Resignation
Sales force
Sales letters
Shippers
Staff letters
Status enquiries
Strong letters
Takeovers, see Acquisitions
Tenders
Termination, see Dismissal
Testimonial, see References
Thank you letters
Trade references
Waing letters
Zippy letters