At the 2003 Berkshire Hathaway annual meeting, I met a guy who
bought 200 shares of Berkshire in 1976 for around $70 a share. He told me
that a year later, when the stock had doubled, he sold half his position.
Great trade—100 percent in a year. Now his remaining 100 shares are worth
$7.5M. I asked him why he bought the shares in the first place. He had
heard about Warren Buffett’s successes in Buffett’s hedge fund. He liked
the insurance business and trends in the insurance business, and he just de-
cided to make a bet. That’s it. Nothing fancy. Did he get lucky? Sure he did.
But his story is a great example of how buy and hold can work.
So what does this story have to do with P/E? Answer: nothing. P/E re-
ally has no use when it comes to valuing a company. I highly recommend
that people check out the Forbes article written by Ken Fisher titled, “The
P/E myth” for more on this topic. The article can be found on the Web at
http://www.forbes.com/global/2002/1111/074asia.html.
WCOM had a P/E in the low single digits when it was revealed that it
was corrupt to the tune of several billion dollars and ended up filing bank-
ruptcy. Many deep-value investors were writing articles at the time about
what a great buy WCOM was because of its low P/E. And many high P/E
stocks continued to flourish in both earnings and stock price throughout
the recent bear market, eBay being the best example. Building a market-
neutral portfolio of long low P/E stocks and short high P/E stocks is prob-
ably the quickest way to personal bankruptcy, and I do not recommend it as
an investing technique. If it were that easy to invest then everyone would be
rich.
But shouldn’t a company be valued based on its future cash flows? Yes,
I certainly believe this. But don’t look at lagging P/Es to determine those fu-
ture cash flows. Instead, analyze demographic trends about where the cus-
tomers are coming from for different industries. Warren Buffett is not
buying Dairy Queen, manufactured housing companies, convenience store
distribution companies, and such because of their price over cash flows,
but because we have an ever-increasing lower middle class in the United
States so that regardless of the economy, his customer base for these com-
panies is going to increase. Companies like Allergan, the maker of Botox,
have not gone up this year because of their current cash flows (although
they hope that those cash flows are growing), but because the number of
new customers in their target demographic (women age 45–55) is increas-
ing by one million every year regardless of the economy.
Was the Internet a bubble? There certainly was an IPO bubble as in-
vestment banks continued to pump out supplies of shares even after de-
mand for those shares had topped out. But the reality is that the
demographic of Internet users went from 0 commercial users to 300M
around the world in fewer than five years, and some companies (eBay,
Yahoo!, etc.) stood to benefit and will continue to benefit.
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