Change in Firm Value = 0.2060   -2.04 (Change in Dollar) 
           (3.40)  (2.52) 
  Statistically, this yields the strongest relationship. Disney’s firm value decreases 
as  the  dollar  strengthens..  If  this  pattern  continues,  Disney  should  consider  using  non-
dollar debt.  If it had not been very sensitive to exchange rate changes, Disney could have 
issued primarily dollar debt.  
Cash Flow Sensitivity to Factors: Past Data 
  In some cases, it is more reasonable to estimate the sensitivity of operating cash 
flows  directly  against  changes  in  interest  rates,  inflation,  and  other  variables.  This  is 
particularly  the  case  when  we  are  designing  interest  payments  on  debt,  since  these 
payments to be made out of operating income. For instance, while our regression of firm 
value against inflation rates showed a negative relationship and led to the conclusion that 
Disney should not issue floating rate debt, we might reverse our view if operating income 
were positively correlated with inflation rates. For Disney, we repeated the analysis using 
operating income as the dependent variable, rather than firm value. Since the procedure 
for the analysis is similar, we summarize the conclusions below: 
•  Regressing changes in operating cash flow against changes in interest rates over this 
period yields the following result – 
  Change in Operating Income = 0.2189  + 6.59  (Change in Interest Rates) 
          (2.74)    (1.06)   
Disney’s  operating  income,  unlike  its  firm  value,  has  moved  with  interest  rates. 
Again,  this  result  has  to  be  considered  in  light  of  the  low  t  statistics  on  the 
coefficients.  In  general,  regressing  operating  income  against  interest  rate  changes 
should  yield  a  lower  estimate  of  duration  than  the  firm  value  measure,  for  two 
reasons. One is that income tends to be smoothed out relative to value, and the other 
is that the current operating income does not reflect the effects of changes in interest 
rates on discount rates and future growth. 
•  Regressing  changes  in  operating  cash  flow  against  changes  in  Real  GDP  over  this 
period yields the following regression – 
                                                                                                                                                
the change to be (.09-.08)/1.08.