
for the baby Austin replacing the more conventional offspring. The motor
vehicle also dictated the shape of the town as housing often clung to the sides of
main roads leaving towns – the new arterials and bypasses – as this provided a
route back to the centre for the commuter. Hence the ribbon development
which Priestley commented upon in his English journey of ,
145
and which
caused town planners some concern.
The growth of motor transport, combined with rising costs in the city centres,
led firms which needed more space to move to the outskirts themselves, either
to industrial estates or to line the highways. They could employ road transport
to carry their goods back into the city centre or to nearby docks or railway goods
yards. Where their deliveries were too scattered or they did not run to their own
van or lorry, firms like Pickfords or Carter Paterson were available, now using
motor vans rather than horse-drawn vehicles and offering a variety of qualities
of services.
146
Thus cheaper rents and rates more than offset any extra costs of
distribution. In similar vein their workforce could be drawn from the surround-
ing suburbs, or use bus, bicycle, tram or motor bike to reach the new location.
Employers often lobbied for improved public transport provision to the estates
or along the roads and were generally successful, though a problem was already
beginning to be evident in the ‘rush hour’ or peak demand, as noted by the
Barlow Commission.
147
To meet the demand for public transport in the early
morning to go to work and then again in the late afternoon to return home
required many more vehicles than were needed in the rest of the day. Hence
transport undertakings had excess capacity which made these services uneco-
nomic. Another problem with motor transport was the rising number of acci-
dents and the injuries and deaths which resulted. By there were over ,
fatalities and , injuries in the LCC area alone.
148
This and the growing con-
gestion caused by the vast increase in motor vehicles led to government action
which had an impact on the appearance of towns, in the form of street furni-
ture. To control and channel traffic various devices were introduced, such as
traffic lights, zebra crossings with Belisha beacons, signs and bollards. Another
downside of motor traffic was the competition between bus operators which
could take the form of sharp practices such as running just ahead of a competi-
tor to cream off its passengers, not stopping to let passengers alight, racing, etc.
149
These dangers became so acute that in London was dealt with in a separ-
ate act and the rest of the country in . So regulation and quantity licensing
John Armstrong
145
J. B. Priestley, English Journey (London, ), p. .
146
G. L. Turnbull, Traffic and Transport (London, ), pp. –.
147
W. Ashworth, The Genesis of Modern British Town Planning (London, ), p. .
148
Weightman and Humphries, Making –, p. .
149
R. Graves and A. Hodge, The Long Weekend (Harmondsworth, ), p. ; J. Hibbs, ‘The
London independent bus operators, –’, Transport History, (), –.
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