
Financial Ratio Analysis 215
idea of what factors make up a firm’s ______________ and
are usually expressed as a portion of each ______________
of sales. The analyst would focus on ______________
profit (sales less cost of goods sold), a measure of income
that is the direct result of ______________ management.
Comparing ______________ profit with ______________
produces the gross profit margin.
7. ______________ ratios, or turnover ratios, can be used to
evaluate the benefits produced by specific ______________,
such as ______________ or accounts ______________ or to
evaluate the benefits produced by the totality of the firm’s
assets. The ______________ turnover ratio indicates how
quickly a firm has used inventory to generate the
______________ and ______________ sold. The accounts
______________ turnover ratio measures how effectively a
firm uses ______________ extended to customers. The
______________ turnover ratio tells how many times dur-
ing the year the ______________ of a firm’s total assets is
generated in ______________.
8. Financial ______________ is associated with a firm’s abil-
ity to satisfy its ______________ obligations, and is often
measured using the extent to which ______________
financing is used relative to ______________. Financial
______________ ratios are used to assess how much finan-
cial ______________ the firm has taken on. There are two
types of financial ______________ ratios: ______________
percentages and ______________ ratios.
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