
4. Since return requirements increase as risk increases and since intangible assets
are more risky for a company than are tangible assets, it is reasonable to
conclude that the returns expected on intangible assets typically will be
at or above the average rate of return (discount rate) for the company as a
whole.
5. A principal difference between the two definitions of value is that fair value for
the business enterprise considers synergies and attributes of the specific buyer
and specific seller, while fair market value endeavors to be a more objective stan-
dard, contemplating a hypothetical willing buyer and a hypothetical willing
seller.
6. Goodwill is the excess of the cost of an acquired entity over the net amounts
assigned to assets acquired less liabilities assumed.
5
7. Under SFAS No. 142, amortization of goodwill is not allowed. Instead, good-
will is tested annually for impairment.
8. A present value technique is often the best available technique with which to
estimate the fair value of a group of assets (such as a reporting unit).
9. The second step of the goodwill impairment test is triggered if the carrying
value of the reporting unit, including goodwill, exceeds the fair value of the
reporting unit.
10. The subject of IPR&D has been comprehensively addressed in the AICPA Best
Practices Guide, Assets Acquired in a Purchase Business Combination to be
used in Research and Development Activities: A Focus on Software, Electronic
Devices and Pharmaceutical Industries (IPR&D Practice Aid).
11. IPR&D can be generally defined as a research and development project that
has not yet been completed. Acquired IPR&D is an intangible asset to be used
in R&D activities.
12. To be recognized as assets, IPR&D projects must have substance, that is,
sufficient cost and effort associated with the project to enable its fair value to
be estimated with reasonable reliability.
6
Further, the IPR&D must be incom-
plete in that there are remaining technological, engineering, or regulatory
risks.
7
13. Including tax effects in the valuation process is common in the income and cost
approaches, but not typical in the market approach, since any tax benefit is
already factored into the quoted market price.
14. Transfer pricing takes place within non-arm’s length transactions, generally
between subsidiary and parent. Because of perceived abuses in establishing tax
deductible charges between related entities, the IRS has been quite vigilant in
reviewing such arrangements.
15. A company’s tangible and intangible rates of return can be presented as in the
figure below (example only).
Chapter 20: Valuations of Intangible Assets 99
5
Financial Accounting Standards Board, Statement of Financial Accounting Standards No.
142, Goodwill and Other Intangible Assets, Appendix F (June 2001).
6
Randy J. Larson et al., Assets Acquired in a Business Combination to Be Used in Research
and Development Activities: A Focus on Software, Electronic Devices, and Pharmaceutical
Industries (New York: AICPA, 2001), at 3.3.42.
7
Ibid., at 3.3.55.