Experimental Designs with More Than Two Levels of an Independent Variable 
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  263
One-Way Randomized ANOVA: What It Is and What It Does.  The ANOVA 
is a parametric inferential statistical test for comparing the means of three 
or more groups. In addition to helping maintain an acceptable Type I error 
rate, the ANOVA has the advantage over using multiple t tests of being more 
powerful and thus less susceptible to a Type II error. In this section, we will 
discuss the simplest use of ANOVA—a design with one independent vari-
able with three levels.
Let’s continue to use the experiment and data presented in Table 10.1. 
Remember that we are interested in the effects of rehearsal type on memory. 
The null hypothesis (H
0
) for an ANOVA is that the sample means represent 
the same population (H
0
: 
1
  
2
  
3
). The alternative hypothesis (H
a
) is 
that they represent different populations (H
a
: at least one   another ). 
When a researcher rejects H
0
 using an ANOVA, it means that the indepen-
dent variable affected the dependent variable to the extent that at least one 
group mean differs from the others by more than would be expected based 
on chance. Failing to reject H
0
 indicates that the means do not differ from 
each other more than would be expected based on chance. In other words, 
there is not enough evidence to suggest that the sample means represent at 
least two different populations.
In our example, the mean number of words recalled in the rote rehearsal 
condition is 4, for the imagery condition it is 5.5, and in the story condition 
it is 8. If you look at the data from each condition, you will notice that most 
participants in each condition did not score exactly at the mean for that 
condition. In other words, there is variability within each condition. The 
grand mean—the mean performance across all participants in all conditions—
is 5.833. Because none of the participants in any condition recalled exactly 
5.833 words, there is also variability between conditions. We are interested 
in whether this variability is due primarily to the independent variable (dif-
ferences in rehearsal type) or to error variance—the amount of variability 
among the scores caused by chance or uncontrolled variables (such as indi-
vidual differences between participants).
The error variance can be estimated by looking at the amount of vari-
ability  within each condition. How will this give us an estimate of error 
variance? Each participant in each condition was treated similarly; each was 
instructed to rehearse the words in the same manner. Because the partici-
pants in each condition were treated in the same manner, any differences 
observed in the number of words recalled are attributable only to error vari-
ance. In other words, some participants may have been more motivated, or 
more distracted, or better at memory tasks—all factors that would contribute 
to error variance in this case. Therefore, the within-groups variance (the 
variance within each condition or group) is an estimate of the population 
error variance.
Now we can compare the means between the groups. If the independent 
variable (rehearsal type) had an effect, we would expect some of the group 
means to differ from the grand mean. If the independent variable had no 
effect on the number of words recalled, we would only expect the group 
means to vary from the grand mean slightly, as a result of error variance 
grand mean  The mean 
performance across all 
participants in a study.
grand mean  The mean 
performance across all 
participants in a study.
error variance  The amount 
of variability among the 
scores caused by chance or 
uncontrolled variables.
error variance  The amount 
of variability among the 
scores caused by chance or 
uncontrolled variables.
within-groups variance
The variance within each 
condition; an estimate of the 
population error variance.
within-groups variance
The variance within each 
condition; an estimate of the 
population error variance.
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