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Text 15.           ROCK’N’ROLL & BEATLEMANIA 
 
All  four  Beatles  were  born  during  1940’s  and  grew  up  in  the  seaport  of 
Liverpool, the city on the banks of the River Mersey. 
In the post-war years in Britain, many teenagers of the 1950’s were influenced 
by events taking place across the Atlantic, in America. Film stars and fashions were 
copied and the youngsters wanted something different from their parents, they sought 
out their own kinds of music and style - they discovered rock’n’roll! In 1957  the 
emergence of a young truck driver named Elvis Presley had its effect here in England 
with release of his record “Heartbreak Hotel”. 
‘NEMS’ was one of the busiest record shops in the centre of Liverpool, owned 
by Brian Epstein. A very successful businessman, Brian always liked to please his 
customers and because of numerous requests about the Beatles he decided to find out 
for himself more about the band. 
Brian  visited  the  Cavern  one  lunch-time  when  the  Beatles  were  playing  and 
although he was only 27 years old he felt very out of place in his smart suit, shirt and 
tie. 
However, he was struck by the charisma and music of the Beatles and asked 
them to visit him in his office. 
Brian told the group he would like to become their manager, but he did point out 
that  some  things  would  have to change,  especially their  scruffy  image  -  this they 
agreed to, provided they didn’t have to change their music. 
‘The Beatles’ began playing together in 1959 appearing in German and English 
clubs until a string of hits in 1962/63 made them Britain’s top new band. 
The music scene of the early 1960s was very different from the present day. 
With  the  music  charts  being  dominated  on  both  sides  of  the  Atlantic  mainly  by 
American artists, it was quite unusual for a British star to enter the charts. But things 
were soon to change, word was spreading about four young men from Liverpool, who 
were taking England by storm. What followed is usually called ‘Beatlemania’. The 
group couldn't appear in public without police protection. They had conquered the 
world but not seen it, prisoners in hotel rooms. 
One of their records had been promoted in the USA and the American DJs had 
been  plugging  this  ‘new  British  sound’,  so  when  the  Beatles  arrived  at  Kennedy 
Airport  USA  for  the  first  time  in  February  1964  the  welcome  was  beyond  their 
wildest dreams; 5,000 screaming fans were heard above the screeching of jet engines. 
They appeared on the Ed Sullivan show in front of  75,000,000 people, coast to 
coast. One of the songs they sang was “I want to Hold Your Hand”; this was their 
first American No.1 hit. 
John, Paul, George and Ringo became more than just pop stars - they became 
the voice of a new generation. Managed by Brian Epstein and produced by George 
Martin, they had hit after hit on both sides of the Atlantic. They made interesting and 
original films, too - for example ‘Help’ and ‘A Hard Day’s Night’. 
In April 1968 they formed 'The Apple Corporation'. They opened new offices in 
Savile Row the  following June.  Apple was going to  have  many divisions -  films, 
music, electronics and even a clothes boutique. It was the dream of the Beatles to 
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