Richard L. Daft - Management. 9th ed., 2010

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PART 6 CONTROLLING550

Decentralized control is based on values and assumptions that are almost oppo-

site to those of hierarchical control. Rules and procedures are used only when neces-

sary. Managers rely instead on shared goals and values to control employee behavior.

The organization places great emphasis on the selection and socialization of employ-

ees to ensure that workers have the appropriate values needed to in uence behavior

toward meeting company goals. No organization can control employees 100 percent

of the time, and self-discipline and self-control are what keep workers performing

their jobs up to standard. Empowerment of employees, effective socialization, and

training all can contribute to internal standards that provide self-control.

With decentralized control, power is more dispersed and is based on knowledge

and experience as much as position. The organizational structure is  at and horizon-

tal, as discussed in Chapter 9, with  exible authority and teams of workers solving

problems and making improvements. Everyone is involved in quality control on an

ongoing basis. Job descriptions generally are results-based, with an emphasis more

on the outcomes to be achieved than on the speci c tasks to be performed. Managers

use not only extrinsic rewards such as pay, but the intrinsic rewards of meaning-

ful work and the opportunity to learn and grow. Technology is used to empower

employees by giving them the information they need to make effective decisions,

work together, and solve problems. People are rewarded for team and organiza-

tional success as well as their individual performance, and the emphasis is on equity

among employees. Employees participate in a wide range of areas, including set-

ting goals, determining standards of performance, governing quality, and designing

control systems.

With decentralized control, the culture is adaptive, and managers recognize the

importance of organizational culture for uniting individual, team, and organizational

goals for greater overall control. Ideally, with decentralized control, employees will

pool their areas of expertise to arrive at procedures that are better than managers

could come up with working alone.

What is your philosophy of control? As a new manager, will you tend to watch things

closely or giv

e others freedom to perform? Complete the New Manager Self-Test on

page 551 to get some feedback on your own approach to control.

Open-Book Management

One important aspect of decentralized control in many

organizations is open-book management. An organiza-

tion that promotes information sharing and teamwork

admits employees throughout the organization into the

loop of  nancial control and responsibility to encourage

active participation and commitment to goals. Open-book

management allows employees to see for themselves—

through charts, computer printouts, meetings, and so

forth—the  nancial condition of the company. Second,

open-book management shows the individual employee

how his or her job  ts into the big picture and affects the

 nancial future of the organization. Finally, open-book

management ties employee rewards to the company’s

overall success. With training in interpreting the  nancial

data, employees can see the interdependence and impor-

tance of each function. If they are rewarded according to

performance, they become motivated to take responsibility

for their entire team or function, rather than merely their

individual jobs.

Cross-functional communication and

cooperation are also enhanced.

TakeaMoment

Honest Tea co-founder and

CEO Seth Goldman (left) practices open book management—

sharing with employees information on sales, proﬁ t and loss,

growth rate, expenses, salaries as a lump sum, stock price, and

capitalization. Here, Goldman tours Castle’s Co-Packer, which

produces and bottles organic brewed teas for his company, with

Beverage World magazine editor Sarah Theodore (center) and

Brian Dworkin of Castle’s. When Coca-Cola bought 40 percent

of Honest Tea, Goldman says, “we insisted on an arrangement

that allowed all of our employees to invest alongside Coke in the

transaction—there’s no question that this structure has contrib-

uted to the passion and entrepreneurial spirit of our team.”

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CHAPTER 18 MANAGING QUALITY AND PERFORMANCE 551

Controlling

What Is Your Control

Approach?

As a new manager, how will you control your work

unit? What is your natural control approach?

Please answer whether each item below is Mostly

True or Mostly False for you.

Mostly

True

Mostly

False

1. I ﬁ nd myself losing sight

of long-term goals when

there is a short-term

crisis.

2. I prefer complex to

simple problems and

projects.

3. I am good at mapping

out steps needed to

complete a project.

4. I make most decisions

without needing to know

an overall plan.

5. I keep my personal

books and papers in

good order.

6. I prefer tasks that chal-

lenge my thinking ability.

7. I think about how my

behavior relates to out-

comes I desire.

8. I like to be part of a situ-

ation where results are

measured and count for

something.

SCORING AND INTERPRETATION: Control

systems are designed and managed via a man-

ager’s “systems” thinking. Systems thinking con-

siders how component parts of system interact

to achieve desired goals. Systems thinking means

seeing the world in an organized way and thinking

about underlying cause-effect relationships. Give

yourself one point for each Mostly True answer to

items 2, 3, 5 to 8 and one point for each Mostly

False answer to items 1 and 4. A score of six or

above means that you appear to have a natural

orientation toward systems thinking and con-

trol. You see the world in an organized way and

focus on cause-effect relationships that produce

outcomes. If you scored three or less, you prob-

ably are not very focused on control issues and

relationships. You may not be interested or have

the time to understand complex relationships.

As a new manager, you may have to put extra

effort into understanding control relationships to

produce the outcomes you and the organization

desire.

New ManagerSelf-Test

The goal of open-book management is to get every employee thinking and

acting like a business owner. To get employees to think like owners, manage-

ment provides them with the same information owners have: what money is

coming in and where it is going. Open-book management helps employees

appreciate why efficiency is important to the organization’s success as well

as their own. Open-book management turns traditional control on its head.

Development Counsellors International, a New York City public relations firm,

found an innovative way to involve employees in the financial aspects of the

organization.

PART 6 CONTROLLING552

When Andrew Levine took over as president of Development Counsellors International (DCI),

the public r

elations ﬁ rm founded by his father in 1960, he was eager to try open-book manage-

ment. His ﬁ rst step was to add a ﬁ nancial segment to the monthly staff meeting, but employees

just seemed bored. Most of them had no interest or skills in ﬁ nance, statistics, and ratios.

Rather than providing standard training, Levine had an idea: Why not appoint a differ-

ent staffer each month to be CFO for the day. That person would be required to ﬁ gure out

the ﬁ nancials and then present the ﬁ nancial reports at the monthly staff meeting. His ﬁ rst

appointment was the receptionist, Sergio Barrios, who met with Levine and the company’s

chief ﬁ nancial ofﬁ cer to go over the ﬁ gures, look at any unusual increases or decreases in

revenue or expenses, and talk about ideas to spark discussion. Levine was astounded by the

reaction of staffers at the monthly meeting. Unlike Levine or another manager, Barrios was

new to accounting and consequently explained things in a way that any layperson could

understand. In addition, employees wanted to support Barrios as “one of their own,” so they

paid more attention and asked more questions.

At each monthly meeting, the CFO of the day goes through a breakdown of the compa-

ny’s sales and expenses, points out irregularities and trends in the numbers, takes questions

from other staff members, and sparks discussion of current ﬁ nancial issues. At the end of

the report, the person reveals the bottom line, indicating whether the company met its proﬁ t

goal for the month. Each time DCI’s accumulated proﬁ t hits another $100,000 increment

during the course of the year, 30 percent is distributed to employees.

DCI has been pro table ever since Levine began the CFO-of-the-day program. In

addition, employees are happier with their jobs, so turnover has decreased. Clients

tend to stick around longer too, because employees put more effort into building

relationships. “Nobody wants to see a zero next to their client in the income column,”

Levine says.

Managers in some countries have more trouble running an open-book company

because prevailing attitudes and standards encourage con dentiality and even

secrecy concerning  nancial results. Many businesspeople in countries such as China,

Russia, and India, for example, are not accustomed to publicly disclosing  nancial

details, which can present problems for multinational companies operating there.

Exhibit 18.7 lists a portion of a recent Opacity Index, which offers some indication

of the degree to which various countries are open regarding economic matters. The

higher the rating, the more opaque, or hidden, the economy of that country. In the

partial index in Exhibit 18.7, Nigeria has the highest opacity rating at 57, and Finland

the lowest at 9. The United States has an opacity rating of 23, a slight increase since

the previous ratings. In countries with higher ratings,  nancial  gures are typically

closely guarded and managers may be discouraged from sharing information with

employees and the public. Globalization is beginning to have an impact on economic

opacity in various countries by encouraging a convergence toward global accounting

standards that support more accurate collection, recording, and reporting of  nan-

cial information. Thus, most countries have improved their ratings over the past few

years. Indonesia, Singapore, and Ireland all show signi cant decreases in opacity

since the 2005-2006 ratings, for example.

TOTAL QUALITY MANAGEMENT

Another popular approach based on a decentralized control philosophy is total quality

management (TQM), an organization-wide effort to infuse quality into every activ-

ity in a company through continuous improvement. Managing quality is a concern

for every organization. The Yugo was the lowest-priced car on the market when it

was introduced in the United States in 1985, yet four years later, the division went

bankrupt, largely as a result of quality problems in both products and services.

contrast, Toyota has steadily gained market share over the past several decades and

has taken over General Motors as the world’s top-selling auto maker. The difference

Development

Counsellors

International

Innovative Way

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CHAPTER 18 MANAGING QUALITY AND PERFORMANCE 553

Controlling

comes down to quality. Toyota is a model of what happens when a company makes

a strong commitment to total quality management.

TQM became attractive to U.S. managers in the 1980s because it had been suc-

cessfully implemented by Japanese companies, such as Toyota, Canon, and Honda,

which were gaining market share and an international reputation for high quality.

The Japanese system was based on the work of such U.S. researchers and consul-

tants as Deming, Juran, and Feigenbaum, whose ideas attracted U.S. executives after

the methods were tested overseas.

The TQM philosophy focuses on team-work,

increasing customer satisfaction, and lowering costs. Organizations implement TQM

by encouraging managers and employees to collaborate across functions and depart-

ments, as well as with customers and suppliers, to identify areas for improvement, no

matter how small. Each quality improvement is a step toward perfection and meet-

ing a goal of zero defects. Quality control becomes part of the day-to-day business of

every employee, rather than being assigned to specialized departments.

TQM Techniques

The implementation of total quality management involves the use of many tech-

niques, including quality circles, benchmarking, Six Sigma principles, reduced cycle

time, and continuous improvement.

Quality Circles One technique for implementing the decentralized approach of

TQM is to use quality circles. A quality circle is a group of 6 to 12 volunteer employ-

ees who meet regularly to discuss and solve problems affecting the quality of their

work.

At a set time during the workweek, the members of the quality circle meet,

identify problems, and try to  nd solutions. Circle members are free to collect data

and take surveys. Many companies train people in team building, problem solving,

EXHIBIT 18.7

International Opacity Index:

Which Countries Have the

Most Secretive Economies?

Country 2007–2008 Opacity Score 2005–2006 Score

Nigeria 57 60

Venezuela 48 50

Saudi Arabia 47 52

China 45 48

India 44 44

Indonesia 41 56

Russia 41 45

Mexico 37 43

Taiwan 34 33

South Korea 31 35

South Africa 26 32

Japan 25 26

United States 23 21

Canada 22 24

Germany 17 27

Ireland 16 25

Singapore 14 28

Hong Kong 12 19

Finland 9 17

The higher the opacity score, the more secretive the national economy, meaning that prevailing attitudes

and standards discourage openness regarding ﬁ nancial results and other data.

SOURCE: Joel Kurtzman and Glenn Yago, “Opacity Index, 2007–2008: Measuring Global Business Risks,” published by Milken

Institute (April 2008), http://www.milkeninstitute.org/pdf/2008OpacityIndex.pdf (accessed June 16, 2008).

qua

lity circle

roup of 6

volunteer emplo

ees who

mee

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lar

dis

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pro

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aff

ect

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lit

hei

ork

PART 6 CONTROLLING554

and statistical quality control. The reason for using quality circles is to push deci-

sion making to an organization level at which recommendations can be made by the

people who do the job and know it better than anyone else.

Benchmarking Introduced by Xerox in 1979, benchmarking is now a major TQM

component. Benchmarking is de ned as “the continuous process of measuring

products, services, and practices against the toughest competitors or those compa-

nies recognized as industry leaders to identify areas for improvement.”

The key to

successful benchmarking lies in analysis. Starting with its own mission statement,

a company should honestly analyze its current procedures and determine areas for

improvement. As a second step, a company carefully selects competitors worthy of

copying. For example, Xerox studied the order ful llment techniques of L. L. Bean,

the Freeport, Maine, mail-order  rm, and learned ways to reduce warehouse costs by

10 percent. Companies can emulate internal processes and procedures of competi-

tors, but must take care to select companies whose methods are compatible. Once a

strong, compatible program is found and analyzed, the benchmarking company can

then devise a strategy for implementing a new program.

Six Sigma Six Sigma quality principles were  rst intro-

duced by Motorola in the 1980s and were later popularized

by General Electric, where former CEO Jack Welch praised

Six Sigma for quality and ef ciency gains that saved the

company billions of dollars. Based on the Greek letter sigma,

which statisticians use to measure how far something devi-

ates from perfection, Six Sigma is a highly ambitious qual-

ity standard that speci es a goal of no more than 3.4 defects

per million parts. That essentially means being defect-free

99.9997 percent of the time.

However, Six Sigma has devi-

ated from its precise de nition to become a generic term for

a quality-control approach that takes nothing for granted

and emphasizes a disciplined and relentless pursuit of

higher quality and lower costs. The discipline is based on

a  ve-step methodology referred to as DMAIC (De ne,

Measure, Analyze, Improve, and Control, pronounced “de-

May-ick” for short), which provides a structured way for

organizations to approach and solve problems.

Effectively implementing Six Sigma requires a major

commitment from top management, because Six Sigma

involves widespread change throughout the organization.

Hundreds of organizations have adopted some form of Six

Sigma program in recent years. Highly committed compa-

nies, including ITT Industries, Motorola, General Electric,

Allied Signal, ABB Ltd., and the DuPont Company, send

managers to weeks of training to become quali ed as Six Sigma “black belts.” These

black belts lead projects aimed at improving targeted areas of the business.

Although

originally applied to manufacturing, Six Sigma has evolved to a process used in all

industries and affecting every aspect of company operations, from human resources to

customer service. Textron, whose products include Cessna jets and E-Z-Go golf carts,

has trained nearly 10,000 in-house experts in Six Sigma and uses it in both its manufac-

turing and service sectors. Textron CEO Lewis Campbell offers proof that it’s working.

“Even though Cessna has been producing planes for 89 years and jets since 1972, they

recently reduced by 17 percent the labor hours required to make their single-piston

aircraft. That’s a big number. They’ve taken the inspection time from 10 days to  ve.

Textron  nancial used to take 320 hours each month collecting interest from customers.

They’ve got that down to 56 hours.”

Exhibit 18.8 lists some statistics that illustrate

why Six Sigma is important for both manufacturing and service organizations.

The idea for “Unwind” events,

such as this performance of traditional dance in the lobby of

the Westin Kuala Lumpur in Malaysia, came from the staff of

the Westin Chicago River North as a way to improve proﬁ t-

ability and guest service. Unwind events are aimed at business

travelers and designed to encourage guest interaction. Six

Sigma specialists at each unit of Starwood Hotels & Resorts

Worldwide facilitate the development of projects from the ideas

of local staff. After rolling out a prototype, performance met-

rics are used to gauge the success or failure of the new projects.

The Unwind program alone produced 120 new events, one for

each Westin hotel.

COURTESY OF STARWOOD HOTELS & RESORTS WORLD-

WIDE; PHOTO PROVIDED BY BUSINESSWEEK

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CHAPTER 18 MANAGING QUALITY AND PERFORMANCE 555

Controlling

Reduced Cycle Time Cycle time has become a critical quality issue in today’s

fast-paced world. Cycle time refers to the steps taken to complete a company pro-

cess, such as making an airline reservation, processing an online order, or opening

a retirement fund. The simpli cation of work cycles, including dropping barriers

between work steps and among departments and removing worthless steps in the

process, enables a TQM program to succeed. Even if an organization decides not

to use quality circles or other techniques, substantial improvement is possible by

focusing on improved responsiveness and acceleration of activities into a shorter

time. Reduction in cycle time improves overall company performance as well as

quality.

L. L. Bean is a recognized leader in cycle time control. Workers used  owcharts to

track their movements, pinpoint wasted motions, and completely redesign the order-

ful llment process. Today, a computerized system breaks down an order based on

the geographic area of the warehouse in which items are stored. Items are placed

on conveyor belts, where electronic sensors re-sort the items for individual orders.

After orders are packed, they are sent to a FedEx facility on site. Improvements such

as these have enabled L. L. Bean to process

most orders within two hours after the

order is received.

Continuous Improvement In North Amer-

ica, crash programs and designs have

traditionally been the preferred method

of innovation. Managers measure the

expected bene ts of a change and favor the

ideas with the biggest payoffs. In contrast,

Japanese companies have realized extraor-

dinary success from making a series of

mostly small improvements. This approach,

called continuous improvement, or kaizen,

is the implementation of a large number

of small, incremental improvements in all

areas of the organization on an ongoing

basis. In a successful TQM program, all

employees learn that they are expected to

contribute by initiating changes in their

own job activities. The basic philosophy is

that improving things a little bit at a time,

all the time, has the highest probability

of success. Innovations can start simple,

and employees can build on their success

in this unending process. Here’s how one

auto parts plant bene ts from a TQM and

continuous improvement philosophy.

EXHIBIT 18.8

The Importance of Quality

Improvement Programs

99 Percent Amounts to: Six Sigma Amounts to:

117,000 pieces of lost ﬁ rst-class mail per hour 1 piece of lost ﬁ rst-class mail every two hours

800,000 mishandled personal checks each day 3 mishandled checks each day

23,087 defective computers shipped each

month

8 defective computers shipped each month

7.2 hours per month without electricity 9 seconds per month without electricity

SOURCE: Based on data from Statistical Abstract of the United States, U.S. Postal Service, as reported in Tracy Mayor, “Six Sigma

Comes to IT: Targeting Perfection,” CIO (December 1, 2003): 62–70.

STEVE JONES

University of Miami public safety ofﬁ cers used to take

a hit-or-miss approach to auto theft. The result: cars continued to disappear. To

upgrade their tactics, a continuous improvement team collected data, analyzed it, and

pinpointed exactly where and when thieves were most likely to strike. Now a marked

patrol car and security guards on bicycles, similar to the ones being assembled by Smith

& Wesson employees here, patrol known campus “hot spots.” Car thefts dropped by

approximately 75 percent. The continuous improvement effort continues because “ten

auto thefts may seem like a small number, but it is ten more than we want.”

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PART 6 CONTROLLING556

The Dana Corporation’s Perfect Circle Products Franklin Steel Products Plant in Franklin,

Kentucky

, manufactures as many as 3,500 different part numbers, primarily for automakers

Ford, General Motors, and DaimlerChrysler, as well as thousands of after-market prod-

ucts. In one recent year, the company churned out about 60 million oil-ring expanders, for

example.

Despite the high-volume, high-mix environment, Dana Franklin has maintained a 99 per-

cent on-time delivery rate to customers since 2001. For the ﬁ rst six months of 2004, customer

complaints were zero per million products sold, and the customer reject rate was zero parts

per million. The plant has been named one of Industry Week magazine’s 10 Best North Ameri-

can Manufacturing Facilities a record-setting six times. These results are amazing accom-

plishments for the plant’s small workforce (just 44 production and management personnel),

especially considering that some of the equipment they use is more than 50 years old. Yet the

philosophy here is that with each unit produced, with each hour, with each day and each

week, the plant gets just a little bit better. As plant manager Tim Parys says, “We’ve sort of

adopted the Japanese philosophy in that the worst that the equipment ever runs is the day

that you put it on the ﬂ oor.”

In addition to continuous improvement on the plant ﬂ oor, typically two or three active

Six Sigma initiatives are underway at any time in the plant. Almost everyone in the plant

is a Six Sigma green belt or black belt. Dana Franklin holds regular four-day kaizen events,

in which team members selected from the entire workforce focus on eliminating wasteful

materials, activities, and processes. Production technician Ronnie Steenbergen is convinced

that kaizen works and can enable the factory to squeeze out even more improvements from

its “old machines.”

Unfortunately, despite the effectiveness of the Franklin plant and the quality of

its parts and service, production cutbacks by U.S. automakers, along with pressure

from the automakers for ever-lower prices even as the cost of raw materials was

skyrocketing, pushed parent company Dana into bankruptcy. The company is now

struggling to restructure and survive in an increasingly tough industry.

Yet Dana

remains committed to a strong continuous improvement program. “As we pursue

improved  nancial performance, we are taking aggressive actions to enhance our

operational excellence. Chief among these are the establishment of shared, targeted

metrics across all of our businesses; the implementation of the Dana Operating Sys-

tem, a coordinated approach to drive continuous improvement throughout our oper-

ations; and the review of our global manufacturing footprint to ensure that we are

producing the right products in the right places to best serve the needs of our custom-

ers,” said CEO Gary Convis.

TQM Success Factors

Despite its promise, total quality management does not always work. A few  rms

have had disappointing results. In particular, Six Sigma principles might not be

appropriate for all organizational problems, and some companies have expended

tremendous energy and resources for little payoff.

Many contingency factors

(listed in Exhibit 18.9) can in uence the success of a TQM program. For exam-

ple, quality circles are most bene cial when employees have challenging jobs;

participation in a quality circle can contribute to productivity because it enables

employees to pool their knowledge and solve interesting problems. TQM also

tends to be most successful when it enriches jobs and improves employee motiva-

tion. In addition, when participating in the quality program improves workers’

problem-solving skills, productivity is likely to increase. Finally, a quality pro-

gram has the greatest chance of success in a corporate culture that values quality

and stresses continuous improvement as a way of life, as at the Dana Franklin

plant just described.

Dana Corporation’s

Perfect Circle

Products Franklin

Steel Products Plant

Innovative Way

CHAPTER 18 MANAGING QUALITY AND PERFORMANCE 557

Controlling

TRENDS IN QUALITY AND FINANCIAL CONTROL

Many companies are responding to changing economic realities and global compe-

tition by reassessing organizational management and processes—including control

mechanisms. Some of the major trends in quality and  nancial control include inter-

national quality standards, economic value-added and market value-added systems,

activity-based costing, and increased corporate governance.

International Quality Standards

One impetus for total quality management in the United States is the increasing sig-

ni cance of the global economy. Many countries have adopted a universal benchmark

for quality management practices, ISO 9000 standards, which represent an interna-

tional consensus of what constitutes effective quality management as outlined by

the International Organization for Standardization.

Hundreds of thousands of orga-

nizations in 157 countries, including the United States, have been certi ed against

ISO 9000 standards to demonstrate their commitment to quality. Europe continues to

lead in the total number of certi cations, but the greatest number of new certi cations

in recent years has been in the United States. One of the more interesting organiza-

tions to recently become ISO certi ed was the Phoenix, Arizona, Police Department’s

Records and Information Bureau. In today’s environment, where the credibility of

law enforcement agencies has been called into question, the bureau wanted to make

a clear statement about its commitment to quality and accuracy of information pro-

vided to law enforcement personnel and the public.

ISO certi cation has become the

recognized standard for evaluating and comparing companies on a global basis, and

more U.S. companies are feeling the pressure to participate to remain competitive in

international markets. In addition, many countries and companies require ISO certi-

 cation before they will do business with an organization.

As a new manager, be aware of current trends in ﬁ nancial and quality control. Learn

quality principles, new ﬁ nancial control systems, and open-book management and

apply what works for your situation.

New Financial Control Systems

In addition to traditional  nancial tools, managers are using systems such as eco-

nomic value-added, market value-added, activity-based costing, and corporate gov-

ernance to provide effective  nancial control.

TakeaMoment

EXHIBIT 18.9

Quality Program Success

Factors

Positive Factors Negative Factors

• Tasks make high skill demands on employees.

• TQM serves to enrich jobs and motivate

employees.

• Problem-solving skills are improved for all

employees.

• Participation and teamwork are used to

tackle signiﬁ cant problems.

• Continuous improvement is a way of life.

• Management expectations are unrealistically high.

• Middle managers are dissatisﬁ ed about loss of

authority.

• Workers are dissatisﬁ ed with other aspects of

organizational life.

• Union leaders are left out of QC discussions.

• Managers wait for big, dramatic innovations.

ISO

9000 stan

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stan

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at represent

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International Or

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PART 6 CONTROLLING558

Economic Value-Added (EVA) Hundreds of companies, including AT&T, Quaker

Oats, the Coca-Cola Company, and Philips Petroleum Company, have set up economic

value-added (EVA) measurement systems as a new way to gauge  nancial perfor-

mance. EVA can be de ned as a company’s net (after-tax) operating pro t minus the

cost of capital invested in the company’s tangible assets.

Measuring performance

in terms of EVA is intended to capture all the things a company can do to add value

from its activities, such as run the business more ef ciently, satisfy customers, and

reward shareholders. Each job, department, process, or project in the organization is

measured by the value added. EVA can also help managers make more cost-effective

decisions. At Boise Cascade, the vice president of IT used EVA to measure the cost of

replacing the company’s existing storage devices against keeping the existing storage

assets that had higher maintenance costs. Using EVA demonstrated that buying new

storage devices would lower annual maintenance costs signi cantly and easily make

up for the capital expenditure.

Market Value-Added (MVA) Market value-added (MVA) adds another dimen-

sion because it measures the stock market’s estimate of the value of a company’s past

and projected capital investment projects. For example, when a company’s market

value (the value of all outstanding stock plus the company’s debt) is greater than

all the capital invested in it from shareholders, bondholders, and retained earnings,

the company has a positive MVA, an indication that it has increased the value of

capital entrusted to it and thus created shareholder wealth. A positive MVA usually,

although not always, goes hand-in-hand with a high overall EVA measurement.

For example, in one study, General Electric had both the highest MVA and the high-

est EVA in its category (companies were categorized by size). Microsoft was ranked

second in MVA but had a lower EVA rating than GE and many other companies. This

comparison indicates that the stock market believes Microsoft has greater opportuni-

ties for further growth, which will, in turn, increase its EVA.

Activity-Based Costing (ABC) Managers measure the cost of producing goods

and services so they can be sure they are selling those products for more than the cost

to produce them. Traditional methods of costing assign costs to various departments

or functions, such as purchasing, manufacturing, human resources, and so on. With

a shift to more horizontal,  exible organizations has come a new approach called

activity-based costing (ABC), which allocates costs across business processes. ABC

attempts to identify all the various activities needed to provide a product or service

and allocate costs accordingly. For example, an activity-based costing system might

list the costs associated with processing orders for a particular product, scheduling

production for that product, producing it, shipping it, and resolving problems with

it. Because ABC allocates costs across business processes, it provides a more accurate

picture of the cost of various products and services.

In addition, it enables manag-

ers to evaluate whether more costs go to activities that add value (meeting customer

deadlines, achieving high quality) or to activities that do not add value (such as pro-

cessing internal paperwork). They can then focus on reducing costs associated with

nonvalue-added activities.

Corporate Governance Today, many organizations are moving toward increased

control from the top in terms of corporate governance, which refers to the system

of governing an organization so that the interests of corporate shareholders are pro-

tected. The matter of corporate governance has come to the forefront in light of the

failure of top executives and corporate directors to provide adequate oversight and

control at failed companies such as Enron, HealthSouth, Adelphia, and WorldCom. In

some cases,  nancial reporting systems were manipulated to produce false results and

hide internal failures. The  nancial reporting systems and the roles of boards of direc-

tors are being scrutinized in organizations around the world to ensure that top leaders

are keeping a close eye on the activities of lower-level managers and employees.

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CHAPTER 18 MANAGING QUALITY AND PERFORMANCE 559

Controlling

Some of the corporate failures could be attributed to undercontrol because top

managers did not keep personal tabs on everything in a large, global organization.

Many of the CEOs who have been indicted in connection with  nancial misdeeds

have claimed that they were unaware that misconduct was going on. In some cases,

these claims might be true, but they re ect a signi cant breakdown in control.

In response, the U.S. government enacted the Sarbanes-Oxley Act of 2002, often

referred to as SOX, which requires several types of reforms, including better inter-

nal monitoring to reduce the risk of fraud, certi cation of  nancial reports by top

leaders, improved measures for external auditing, and enhanced public  nancial

disclosure. SOX has been unpopular with many business leaders, largely because of

the expense of complying with the act. In addition, some critics argue that SOX is

creating a culture of overcontrol that is sti ing innovation and growth. Even among

those who agree that government regulation is needed, calls for a more balanced

regulatory scheme that requires transparency and objectivity without restraining

innovation are growing.

As a new manager, keep in mind that overcontrol can be just as detrimental to your

team’s performance as undercontrol. Find a balance between oversight and control on

the one hand and mutual trust and respect on the other. Go to the ethical dilemma on

page 561 that pertains to new workplace control issues.

Overcontrol of employees can be damaging to an organization as well. Manag-

ers might feel justi ed in monitoring e-mail and Internet use, as described in the

Shoptalk earlier in this chapter, for example, yet employees often resent and feel

demeaned by close monitoring that limits their personal freedom and makes them

feel as if they are constantly being watched. Excessive control of employees can

lead to demotivation, low morale, lack of trust, and even hostility among workers.

Managers have to  nd an appropriate balance, as well as develop and communi-

cate clear policies regarding workplace monitoring. Although oversight and control

are important, good organizations also depend on mutual trust and respect among

managers and employees.

TakeaMoment

ch18

A MANAGER’S ESSENTIALS: WHAT HAVE WE LEARNED?

▪ Organizational control is the systematic process through which managers regu-

late organizational activities to meet planned goals and standards of perfor-

mance. Most organizations measure and control performance using  nancial

measures. Increasingly, more organizations are measuring less tangible aspects

of performance.

▪ The balanced scorecard is a comprehensive management control system that bal-

ances traditional measures with operational measures relating to a company’s

critical success factors. The four major perspectives of the balanced scorecard

are  nancial performance, customer service, internal business processes, and the

organization’s capacity for learning and growth.

▪ The feedback control model involves using feedback to determine whether per-

formance meets established standards. Well-designed control systems include

four key steps: establish standards, measure performance, compare performance

to standards, and make corrections as necessary.

▪ Budgetary control is one of the most commonly used forms of managerial con-

trol. Managers might use expense budgets, revenue budgets, cash budgets, and