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ðàõ èëè ïîâåäåíèè àäðåñàòà, è ïåðëîêóòèâíûé ýôôåêò, ò. å. îïðåäå-
ëåííîå âîçäåéñòâèå íà ñëóøàþùåãî, ïðîèçâåäåííîå ïîñðåäñòâîì
ðå÷åâîãî àêòà [1, ñ. 17–18]. Öåëüþ ïåðëîêóòèâíîãî âîçäåéñòâèÿ íà
ñëóøàþùåãî ìîæåò áûòü ïîáóæäåíèå åãî ê ñîâåðøåíèþ îïðåäåëåí-
íîãî äåéñòâèÿ, âûãîäíîãî îðàòîðó.
Îñíîâíûì ñïîñîáîì âûðàæåíèÿ ïîáóæäåíèÿ â îðàòîðñêîé ðå÷è
ÿâëÿþòñÿ äèðåêòèâíûå ðå÷åâûå àêòû, ñàìî æå çíà÷åíèå ìîæåò óòî÷-
íÿòüñÿ â âèäå òàêèõ èìïåðàòèâíûõ æàíðîâ, êàê ïðèêàç, ïðîñüáà, ñî-
âåò, óâåùåâàíèå, óãðîçà, ìîëüáà. Äèðåêòèâíûå ðå÷åâûå àêòû â àô-
ôåêòèâíîé îðàòîðñêîé ðå÷è ÷àñòî ïðåäñòàâëåíû ñî÷åòàíèåì äëèí-
íûõ âîñêëèöàòåëüíûõ ïðåäëîæåíèé, çàâåðøàþùèõñÿ êðàòêèì, ìè-
íèìàëüíî ðàñïðîñòðàíåííûì âîñêëèöàòåëüíûì ïðåäëîæåíèåì
ìîäåëè «V!» «Pron+V!». Ñèëà âîçäåéñòâèÿ èìïåðàòèâíûõ ïðåäëîæå-
íèé âîçðàñòàåò ïðè èõ ñî÷åòàíèè ñ òàêèìè ïðèåìàìè, êàê ïîâòîð,
ïàðàëëåëüíûå êîíñòðóêöèè, ãðàäàöèÿ è ðèòì.
Íàïðèìåð: We’re not only united, we’re determined! We’re determined
to find those terrorists who tried to affect our way of life! We’re determined
to find them, and to bring them to justice! And we will! [3].
Ìàíèïóëÿòèâíîìó âîçäåéñòâèþ â îðàòîðñêîé ðå÷è â áîëüøåé ñòå-
ïåíè ñâîéñòâåííî êîñâåííîå âîçäåéñòâèå. Îíî îñóùåñòâëÿåòñÿ ïîñðåä-
ñòâîì ñîçäàíèÿ ó ñëóøàòåëåé îïðåäåëåííîãî ýìîöèîíàëüíî-îöåíî÷-
íîãî îòíîøåíèÿ ê êàêîìó-ëèáî ïðåäìåòó èëè ÿâëåíèþ. Ýòîìó ñïî-
ñîáñòâóåò óïîòðåáëåíèå â ðå÷è òàêèõ ñòèëèñòè÷åñêèõ ñðåäñòâ, êàê ìå-
òàôîðà, ýïèòåò, ñðàâíåíèå, àíòèòåçà, êîíòðàñò, ýìîòèâíàÿ è îöåíî÷íàÿ
ëåêñèêà, â òîì ÷èñëå è ýìîöèîíàëüíî îêðàøåííûå ñèíîíèìû, ãèïåð-
áîëè÷åñêèå, èðîíè÷åñêèå è þìîðèñòè÷åñêèå âûñêàçûâàíèÿ.
Íàïðèìåð: And with him walking, whole and sly — as a wolf from its
kill — to freedom, to marriage, to social and material and affectionate bliss
and superiority and ease, while she slept in her watery grave [5].
Òùàòåëüíî ïîäáèðàÿ ÿðêèå, ìåòàôîðè÷íûå, ýìîöèîíàëüíî îê-
ðàøåííûå îáðàçû êàêîãî-ëèáî îáúåêòà, îðàòîð âîçäåéñòâóåò íà ýìî-
öèîíàëüíóþ ñôåðó ñëóøàòåëåé, âûçûâàåò â èõ âîîáðàæåíèè âûãîä-
íûå åìó àññîöèàöèè è âçàèìîñâÿçè è ôîðìèðóåò ó íèõ îïðåäåëåííîå
îöåíî÷íîå îòíîøåíèå ê äàííîìó îáúåêòó.  àôôåêòèâíî-ìàíèïóëÿ-
òèâíîé îðàòîðñêîé ðå÷è ìåòàôîðû õàðàêòåðèçóþòñÿ ïîíÿòíîñòüþ,
îäíîçíà÷íîñòüþ è îðèåíòèðîâàíû â ïåðâóþ î÷åðåäü íà ìàññîâîå ñî-
çíàíèå. Èõ õàðàêòåðíàÿ ÷åðòà — òðàêòîâêà ìåòàôîðû, êàê ïðàâèëî,
ïðåäøåñòâóåò åå ïîÿâëåíèþ â òåêñòå. Ýòî ïîçâîëÿåò ñäåëàòü îáðàç
áîëåå ïîíÿòíûì, à òàêæå ñíÿòü âîçìîæíóþ íåîäíîçíà÷íîñòü àññî-