Dynamic Pricing versus DR Programs 312
Conclusions 314
References 314
Appendix 315
Many smart grid business plans cite the benefits from more efficient pricing that will be facilitated by
the presence of smart meters To support quantification of those benefits, a number of utilities have
conducted residential smart pricing pilot studies designed to measure customer price response Similar
studies for large commercial and industrial (C&I) customers have not been available until recently
This chapter describes customer enrollment and estimated load impacts for critical peak pricing (CPP)
tariffs, as well as several demand response (DR) programs for large C&I customers in California CPP
began in 2004 with voluntary tariffs, but has transitioned to default tariffs, with the option to opt out to
a time-of-use (TOU) rate The chapter concludes that CPP customers on average respond in significant
ways, but that load reductions tend to be concentrated in a relatively small fraction of the customers,
and some price-responsive customers appear to participate in DR programs rather than CPP
Dynamic pricing, customer response to dynamic pricing, California
Introduction
Economists have long favored time-varying retail electricity
prices, such as time-of-use (TOU) rates, because they reflect
correspondingly time-varying marginal costs of generating
and delivering electric power, as reflected in wholesale
market costs, and thus improve economic efficiency.
Electricity costs vary for two primary reasons: 1) consumers'
demands for power vary substantially by season, day, and
hour due to a combination of normal cycles of personal
behavior and business operations, as well as weather
differences that affect weather-sensitive uses such as air
conditioning; and 2) electricity cannot be easily stored, but
must instead be generated at the exact time that it is
demanded. These two factors combine to cause electricity
suppliers to rely on a mix of generation technologies,
including extra reserve capacity, each of which has different
capacity and operating costs, to meet these varying demands
at reasonable levels of reliability.
587