Юркова Т.И., Юрков С.В. Экономика предприятия

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, , ?

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, 

           

.      

.

        

 ,    ,  

 .

 "  ",     1912 .   

: "

. ,

        ,     

, , , 

."

3.2. 

, 

 (),  (. 8).

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 .   «

 »  «,   ,  

 ,  , , 

,  ,  ,  ,

    ,   

 ,     ,  

   , ,  

 » (. VIII . 2 ,  

 ().

        

 «».

      

 XVII ,  22.04.1667 .  «» . 

 (1721

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.)  (1761-1776

.).

, 

   ,  ,  ,

 ;       ,

 ;       

 ;        

, .

.

 

, .

   –       

,       

.

        

,  , 

.

      

    

.

, ,  – 

  ,       

, , .

     ( )   ,

          

         . 

, , 

      .   , 

.

     «» (   

 «»   ).     – 

.

  ,      

 30-60 % , 

 80 %.

 2000 *

 

 ,

 (2000)

 ,

 (1999)

www.InetLib.Ru - !

1.Coca Cola  72,5 83,8

2. Microsoft  70,2 56,7

3. IBM  53,2 43,8

4. Intel  39,0 30,0

5. Nokia



38,5 20,7

6. General

Electric

 38,1 33,6

7. Ford  36,4 33,2

8. Disney  33,6 32,8

9. McDonald's  27,9 26,2

10. AT&T  25,5 24,2

 "" 10 (70)  12  2001 

      -   

, , , .

 , 

.   

  ,       ,

   .    

,  

.

   ,    ().  

, .

         



.

 ,· 

 ,        

  .   , 

.



 () ,   

   ;  () ,  

, .

        

 ,    , 

, .

        

     ( ),  – 

  ().

 3.3. 

www.InetLib.Ru - !

 (   )    

. 

, , , 

. ,

, , .

   ,   ,

      

, .

   ,   ,

        , 

  ,  ,   ,

, , , .).

, 

)  ,      ,

 () .

   ,  

),  

.

: ;

; .

        

, 

  .        

,  . – 

   ()   

.  5-20 % , 

,   .  

 (), 

 50 %.

, , 

:

 D

– ; R –  (, 

, , );  –

; t – ;

– .

www.InetLib.Ru - !

 

, .

        ,

      .    



 3.4. 

.



      . 

     :

· , 

 ;

·   ;

·  (, ).

        

.

       

   ,   

.

       

        

, . 

       

        

    ,     

.

        

 1/12

.

 () 

       

 () 

      ()   

.

      

    .    

,       , 

.

, , 

, .

www.InetLib.Ru - !

  ,       

 ,     

 ().

     20   .   

   10 . 

       , 

 40 .

, 

,     , 

.

        

,   .

,  (,

).

       

,         , 



  .     

    ,     

.

 3.5. 

       , 

  .      

.

  ,      -

 ,        .

 ,       

     .   

  goodwill.   

, , , , , 

.

 “"  ""  2,55 . . , 

      .  ""  

1988 .   ""   13 . . ,    

.

 –  ,      

, .

, .

   ,    

     ,     ,

www.InetLib.Ru - !

. 

 ,   ,  ,

   ,  ,  ,  ,

    .     

 ,  ,       

, .

.

      .  

.      .   

, 

.

        . 

       ,   

   .     

.

       . 

       

 ) . , 

   ,    (1000 . .), 

     ().   

:  25 %, – 15 %, 

– 5 %.  15 %. , 

1000 . .,      1000´25/15=1667 . ,

 1667-1000=667 .

       . 

        ,

  ,    

  ,      

 . ,      1700 .,   1770-

1000=700 .



,       , 

.

        

, 

,  ,    ,  , 

,     .,     

.

. 

, , 

,  20 . 

. 

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, 

 .

:  - 5 , 

- 10,  - 10,  - 20,  – 40.

 4. 

        ,  

. 

      ,   

, ,   ,     

.        

.

  -      , ,

 , ,     ,  

, .

        .



 .     

.

      ,  

  12 .

    ( )   

. , 

      ( ,

).

 4.1. , 

 4.2. , 

 4.3. 

 4.1. ,    



  (.

9):

·   (   ,  ,

 , ,  …);

·  ;

·   ;

·    ;

·  ;

·  ;

· .

www.InetLib.Ru - !

. 9 

.

, .

.

 –  ,      

 (, ).

 –  ,    

 .         (,

).

 – ,      

     .   

  .      

, ,  

.

 – (),  (,

),   ,   

,     .