Directed Electronics Inc. 330
Discover 321
Disney 249, 301, 309
Dodge 317, 330
Dow 254
Dow-Badische 254
Dragon Airline 109
Dreyer’s Grand Ice Cream Inc. 261
Du Pont 287
E. Remy Martin & Co. 360
Eastman Kodak 570
Economist,The 206
Eli Lilly 285
Eltron 322
Emery Worldwide 327
Enserch Corp. 130
Ericsson 283
Ernst & Young 251, 490
ESOMAR 215, 224
Esmark 360
Eterna 323
Euromoney 106
Excelsior Cafe Espresso 330
ExxonMobil 9–11, 110–11, 129, 136, 327
Fannie Mae 10
Fanta 4, 272
FASL LLC 252
Fiat 10, 129, 414
Financial Times 446
Finnair 263
Firestone Tire & Rubber Co. 127, 262, 324, 424
First International Computer Inc. 256
Flextronics 283
Forbes 9
Ford Motor Company 127, 261, 283, 298, 424, 477
Foremost 296
Forstmann Little & Co. 260
Four Seasons Hotels Inc. 302
Friskies 2
FTD 177
Fujitsu Ltd. 126, 252, 478
Future Brands 366
GAF Corp. 569
Galaxy 204, 325
Gateway 318
General Electric Co. 4, 9–10, 45, 129, 245, 297, 309, 321,
354, 359, 529, 534
General Foods 310–11
General Motors Corp. 9–11, 53, 101, 175, 257, 269, 283,
285, 287, 294, 317, 421
Gerber Foods 426
Gillette Co. 310, 322
Glenmore Distilleries 360
Godiva 261
Goldstar Co. 36, 277
Goodyear Tire & Rubber Company 310, 335
Gravindex 296
Greenpeace 87
Greenpoint Mortgage 245
Grey 322
Grundig 283, 475
GSK 285
GTO 294
Gucci 251
Gulf Oil 133
Guria 517
H.J. Heinz Co. 12, 310, 317
Häagen-Dazs 261
HaidaBucks Cafe 330
Harley-Davidson 59
Harman-Kardon 468
Harper 297
Harris Ranch 391
Hattori Seiko 319, 350
Heineken 309
Heller International Corporation 530
Hello Kitty 427
Heritage Foundation 99
Hewlett-Packard (HP) 283, 318, 421
Hindustan Lever Ltd. 337
Hiram Walker 349
Hitachi Ltd. 131, 142, 317
Hoa Ni Shoe Company 115–17
Hoechst 261, 328–9
Holden 294
Holiday Inn 252
Honda Motor Co. 221–2, 255, 288, 297, 320
Honeywell 113
Hong Kong Trade Development Council 369
HSBC Group 10, 245
Hughes Electronics 403
Humphreys & Glasgow Consultants Pvt. Ltd. 130
Humphreys & Glasgow Ltd. 130
Hyatt 491
Hynix Semiconductor 309, 481
Hyster-Yale 485
Hyundai 53, 202, 283, 309
Iberia 263
Ibis 309
IBM (International Business Machines, Inc.) 126, 129, 131,
142, 254, 263, 284, 295, 309, 318, 459, 465
1111
2
3
4
5
6
7
8
9
10111
1
2
3
4
5
6
7
8
9
20111
1
2
3
4
5
6
7
8
9
30
1
2
3
4
5
6
7
8
9
40
41
42
43
44
45111
579
INDEX