Janet Wilson. Hello? Anyone There? Your Guide to Boosting Email Deliverability!

Wiley, 2002. - 252 pages. How can I differentiate my products from the competition? Do customer retention and loyalty programs really work? How do I increase a customer’s lifetime value to my company? How can I build a strong brand and manage it wisely? To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession–the gurus of marketing. They see tomorrow’s trends today, understand the new inf...

«Oxford University Press, USA», 2008г. - 625с. This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Mar...

6th edition. - Kogan Page, London and Philadelphia, 2008. - 273 р. ISBN 978 0 7494 5145 5 This is the sixth edition, the hrst written way back in 1985. While the internet has arrived, blossomed and overturned some people's conceptions of marketing, the principles, to my mind, remain largely the same. While in some cases the web will greatly assist small firms to grow, develop and compete against the big players, it will become increasingly diffi...

McGraw-Hill, 2008. - 304 pages. Confused about commodities? Consult this essential resource Oil, rice, corn, the Euro – commodities these days are hot, and they’re getting hotter. This engaging and thorough guide covers all the basics you’ll need to profit from today’s most active investment classes. Commodities Demystified takes you straight to the heart of the subject, beginning with a discussion on the basic elements of the commodities marke...

Читать новую книгу Empowerism, мощное поощрение с помощью видео маркетинга! Это электронная книга дает вам определенные, конкретные шаги, которые можно предпринять, чтобы создавать и успешно продавать свои фильмы для создания показов и доходов. На англ. языке.

Adams Media, 2006, 189 р. The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners! This guide shows you how to put together the most promotable message possible for any product or service including: Getting free advertising Fueling word-of-mouth Communi...

Wiley, 2005. - 306 Pages. Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today’s challenges into golden opportunities for winning profitab...

Wiley, 2001. - 288 pages. The first and only guide to a subject of vital interest to every entrepreneur. Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations o...

AMACOM, 2011. - 292 p. Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic "The Marketing Plan", you'll learn how to navigate this perilous new la...

USA: A John Wiley & Sons 2010 – 505p. CSR has now moved beyond the stage of specialist or niche subject to become an integral part of global business and society. This timely edition is destined to become the definitive guide to CSR, Sustainability, Business Ethics and the organizations and standards in the field. The A to Z of Corporate Social Responsibility is a unique publication and is the culmination of over a hundred of the world’s l...