Rockport Publishers, 2010. - 272 pages. Second Edition
Whether a marketing campaign or a museum exhibit, a video game or a
complex control system, the design we see is the culmination of
many concepts and practices brought together from a variety of
disciplines. Because no one can be an expert on everything,
designers have always had to scramble to find the information and
know-how required to make a design work—until now.
Universal Principles of Design, Revised and Updated is a
comprehensive, cross-disciplinary encyclopedia of design. Richly
illustrated and easy to navigate, it pairs clear explanations of
every design concept with visual examples of the concepts applied
in practice. From the "80/20 rule to chunking, from baby-face bias
to Occam's razor, and from self-similarity to storytelling, every
major design concept is defined and illustrated for readers to
expand their knowledge.
This landmark reference will become the standard for designers,
engineers, architects, and students who seek to broaden and improve
their design expertise.
Lidwell W., Holden K., Butler J. Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
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