Pearson Prentice Hall, 2011. - 300 pages.
The iPod is a harbinger of a revolution in product design:
innovation that targets customer emotion, self-image, and fantasy,
not just product function. Read the hidden stories behind
BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair,
Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes,
the new Ford F-150 pickup truck, and many other winning
innovations. Meet the innovators, leaing how they inspire and
motivate their people, as they shepherd their visions through
corporate bureaucracy to profitable reality. The authors
deconstruct the entire process of design innovation, showing how it
really works, and how today's smartest companies are innovating
more effectively than ever before.
Vogel C.M., Cagan J., Boatwright P. The Design of Things to Come: How Ordinary People Create Extraordinary Products
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