Связи с общественностью (PR)
Академическая и специальная литература
  • формат pdf
  • размер 13.13 МБ
  • добавлен 17 августа 2011 г.
Verderber R.F., Sellnow D.D., Verderber K.S. Communicate!
Wadsworth, 2010. - 464 pages.

Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading fundamentals of communication text focuses students on skill building and competency orientation. The authors provide lively contemporary examples to ground theory, to increase comprehension, and to help students become skillful communicators. Communicate! Inteational Edition encourages active leaing through well-designed skill-building activities, video scenarios, ethics cases, speech action-step exercises, and sample speeches. With co-author Deanna Sellnow joining the author team, the Thirteenth Edition of Communicate! incorporates important theoretical updates in the field and reflects issues and interests of today's college students.

This textbook is a comprehensive look at human communication with an emphasis on public address. It is the perfect tool if you are teaching a basic hybrid speech communication class.
Похожие разделы
  1. Академическая и специальная литература
  2. Деловое общение
  1. Академическая и специальная литература
  2. Дизайн
  3. Графический дизайн
  4. Корпоративный стиль (айдентика)
  1. Академическая и специальная литература
  2. Журналистика
  3. Стилистика и литературное редактирование
  1. Академическая и специальная литература
  2. Маркетинг
  3. Маркетинговые коммуникации
  1. Академическая и специальная литература
  2. Междисциплинарные материалы
  3. Теория коммуникации
  1. Академическая и специальная литература
  2. Политология
  3. Лоббирование и GR
  1. Академическая и специальная литература
  2. Психологические дисциплины
  3. Психология общения
  1. Академическая и специальная литература
  2. Социологические дисциплины
  3. Социология массовых коммуникаций
  1. Академическая и специальная литература
  2. Языки и языкознание
  3. Лингвистика
  4. Коммуникативная лингвистика
  1. Академическая и специальная литература
  2. Языки и языкознание
  3. Межкультурная коммуникация
  1. Учебные планы, программы и нормативная документация
  2. Связи с общественностью (PR)
Смотрите также

Green А. Creativity in Public Relations

  • формат pdf
  • размер 1.6 МБ
  • добавлен 16 марта 2010 г.
Publisher: Kogan Page; 2nd Edition edition (1 April 2001) Language English ISBN-10: 0749435887 Paperback: 208 pages PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book. A must for anyone workingin PR, Sales or Marketing who want to improve the way they communicate with clients and press.

Gunter Sherry Kinkoph. Sams Teach Yourself Facebook in 10 Minutes (2nd Edition)

  • формат pdf
  • размер 13.91 МБ
  • добавлен 27 января 2011 г.
Sherry Kinkoph Gunter. Sams Teach Yourself Facebook in 10 Minutes. Sams, 2010. - 213 p. - ISBN: 9780672333408 Sams Teach Yourself Facebook® in 10 Minutes, Second Edition offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to quickly and easily get up to speed with Facebook. - Tips point out shortcuts and solutions. - Cautions help you avoid common p...

Phillips D., Young P. Online Public Relations

  • формат pdf
  • размер 1.7 МБ
  • добавлен 22 октября 2011 г.
Издательство Kogan Page, 2009, -289 pp. PR in Practice Series A practical guide to developing an online strategy in the world of social media Without doubt, a new age of communication has arrived. With it has arrived a revolution in public relations. This revolution not only involves the way we communicate, but the nature of communication itself. In this book on e-public relations, the authors show how the internet and especially social media,...

Watson T., Noble P. Evaluating Public Relations. A Best Practice Guide to Public Relations Planning, Research and EvaluationWatson T., Noble P. Evaluating Public Relations. A Best Practice Guide to Public Relations Planning, Research and Evaluation

  • формат pdf
  • размер 1.05 МБ
  • добавлен 05 ноября 2011 г.
Издательство Kogan Page, 2007, -256 pp. Серия PR in Practice Ask any group of PR practitioners around the world to list the major issues facing their discipline, and it is almost certain that evaluation of PR activity will be ranked very highly, if not the number one topic. The measurement of activity and outcomes has many facets which will be described throughout this book. To set the context of evaluation, the theory and debate over the discip...