Примечания
871
'"RamyaNeelamegham and Dipakjain, «Consumer Choice Process for Experience Goods: An
Econometric Model and Analysis», Journal of Marketing Research, 36 (August 1999), 373-386.
11
Mary Frances Luce, John W. Payne, and James R. Bettman, «Emotional Tradeoff Difficul-
ty and Choice», Journal of Marketing Research, 36 (May 1999), 143-159.
12
Richard P. Bagozzi, Mahesh Gopinath, Prashanth Nyer, «The Role of Emotions in Market-
ing», Joumalofthe A cademy of Marketing Science, 27 (Spring 1999), 184-206.
13
Richard Oliver, «Cognitive, Affective, and Attribute Bases of the Satisfaction Response»,
Journal of Consumer Research, 20 (December 1993), 418-430.
14
Ruth N. Bolton and Katherine N. Lemon, «A Dynamic Model of Customers' Usage of Ser-
vices: Usage As an Antecedent and Consequence ofSatisf'action», Journal ofMarketing Research,
36 (May 1999), 171-186.
<
5
John Dewey, How We Think\(New York: Heath, 1910).
16
Icek Ajzen and Martin Fishbein, Understanding Attitudes and Predicting Social Behavior
(Englewood Cliffs, NJ: Prentice-Hall, 1980).
17
Harold E. Kassarjian, «Consumer Research: Some Recollections and a Commentary», in
Richard J. Lutz, ed., Advances in Consumer Research, 13 (Provo, UT: Association for Consumer
Research, 1986), 6-8.
l 8
Wayne D. Hoyer, «Variations in Choice Strategies across Decision Contexts: An Examina-
tion of Contingent Factors», in tutz, Advances, 23-26.
19
Francis Piron, «Defining Impulse Purchasing», in Rebecca H. Holman and Michael R. So-
lomon, eds., Advances in Consutner Research, 18 (Provo, UT: Association for Consumer Re-
search, 1991), 512-518.
20
Dennis W. Rook and Stephen J. Hoch, «Consuming Impulses», in Elizabeth C. Hirschman
and Morris B. Holbrook, eds., Advances in Consumer Research, 12 (Provo, UT: Association for
Consumer Research, 1985), 23-$7.
21
Itamar Simonson, «The Effect of Purchase Quantity and Timing on Variety-Seeking Be-
havior», journal of Marketing Research, 27 (May 1990), 150-162; Wayne D. Hoyer and Nancy
M. Ridgway, «Variety Seeking ap an Explanation for Exploratory Purchase Behavior: A Theo-
retical Model», in Thomas C. Kinnear, ed., Advances in Consumer Research, 11 (Provo, UT:
Association for Consumer Research, 1984), 114-119.
22
Hans C. M. Van Trijp, Wa^ne D. Hoyer, and J. Jeffrey Inman, «Why Switch? Product
Category—Level of Explanations; for True Variety-Seeking Behavior» Journal of Marketing Re-
search, 33 (August 1996), 281-2|92.
2 3
John H. Antil, «Conceptualization and Operationalization of Involvement», in Kinnear,
Advances, 204.
u
Richard L. Celsi and Jerry (t Olson, «The Role of Involvement in Attention and Compre-
hension Processes», Journal of С
insumer Research, 15 (September 1988), 210-224.
25
See James Sood, «A Multi-Country Research Approach for Multinational Communication
Strategies» Journal of International Consumer Marketing, 5 (1993), 29-50; Dana L. Alden, Wayne
D. Hoyer, and Guntelee Wechasara, «Choice Strategies and Involvement: A Cross-Cultural
Analysis», in Thomas K. Srull, ed., Advances in Consumer Research, 16 (Provo, UT: Association
for Consumer Research, 1989), 119-125.
26
Meera P. Venkatraman, «Investigating Differences in the Roles of Enduring and Instru-
mentally Involved Consumers in the Diffusion Process», in Michael J. Houston, ed., Advances
in Consumer Research, 15 (Provo, UT: Association for Consumer Research, 1988), 299-303.
27
Robin A. Higie and Lawrence E. Feick, «Enduring Involvement: Conceptual and Measure-
ment Issues», in Srull, Advances, 690-696.
28
See George Brooker, «An Assessment of an Expanded Measure of Perceived Risk», in Kin-
near, Advances, 439-441; John W. Vann, «A Multi-Distributional, Conceptual Framework for
the Studv of Perceived Risk», in Kinnear, Advances, 442-446.