
The global public sphere and forms
of
power
93
development
of
nationalism
and
electoral change give
the
shape
to
the
mass-
media sphere of
the
nineteenth
century, a sphere tied
to
social reform,
rationality
and
individual reformation
in
the
national
interest (Hobsbawm
1975).
It
is
this discourse
that
is
behind
the
Victorian identification
of
newspapers
as
an
educational
medium,
and
behind
the
idea
that
accessing
an
information
sphere was a prerequisite,
and
entitlement,
of
citizenship.
It
is
noteworthy
that
Gladstone's
support
for electoral reform
and
extension
of
the
franchise was
in
part
based
on
his observation
that
the
'respectable'
working classes
had
proved their
mettle
through
auto-didactical
consumption
of
newspapers
(Hampton
2001: 216).
The origins of this discourse are
found
in
the
early forms
of
newspapers,
tied as
they
were
to
the
internal organization
of
the
party system
in
politics.
Newspapers,
at
the
start
of
the
nineteenth
century, were, largely, organs
of
the
political parties. Newspapers acted as a
means
of coordinating
opinion
within
the
party
rather
than
as
a
means
of proselytizing
opinion
outside it.
As
politics became
more
complex
in
the
wake of electoral reform
and
the
enfranchisement
of
the
middle classes, parties needed recourse
to
a more
effective,
and
more
bureaucratic, source of discipline
than
the
newspapers
could provide. Newspapers were freed from
their
role as organs
of
political
opinion
but
also
often
unwillingly 'freed' from
the
financial patronage
that
attended
such a role. The press
turned
to
the
newly
emergent
commercial
sectors for patronage,
the
early basis
of
commercialization
of
the
media. Thus
as
the
long
nineteenth
century
wore
on,
we see
the
newspapers
moving
away
from
their
dependence
on
political parties and, excepting a
short
reinvigora-
tion
tied
to
the
brief flowering of political activism
in
the
form
of
working-
class
movements
such
as
Chartism, towards a largely commercial model.
As
Perelman (1998) has argued, these changes imply a redefinition
of
knowl-
edge:
'What
seems
to
set
the
information
age apart from earlier epochs
is
the
widespread codification
of
information;
that
is, general knowledge
is
worked
into
a form
that
simplifies its transfer from
one
party
to
another'
(Perelman
1998: 10). Whilst
opinion
or wisdom has moral
and
social value,
information
is
purely operational,
something
that
can
be reduced
to
a discrete
quantity
for
ease of transfer
and
sale. This
is
precisely
what
occurs
in
the
nineteenth
century. Rationalization enabled
by
more
efficient
methods
of
information
gathering
and
newspaper distribution (Briggs
and
Burke 2002),
and
backed
by
the
fragmentation
of
the
political sphere, increased
both
the
availability
and
the
market for factual
content.
Hampton
cites
one
writer
in
the
Westminster
Review
who
complained
of
this
new
trend
that
'the
'public does
not
want
opinions
and
arguments, it wants facts, or,
what
is
better, facetoie' (1899,
cited
in
Hampton
2001: 218),
an
early
complaint
about
dumbing-down.
As
we move towards
the
end
of
the
nineteenth
century
the
orientations
of
newspapers start
to
change again. William Stead, editor of
the
British
periodical
the
Pall Mall Gazette, is widely credited
with
being
one
of
the
forerunners of this
new
senSibility,
although
Pulitzer, editor
of
the
New
York
World was equally at
the
forefront
in
the
USA.
For Stead
and
Pulitzer
the
role
of
newspapers was
to
promote
what
Stead referred
to
as
'government
by
journalism',
government
which
took
the
form of rallying
the
public,
proselytizing
opinion
and
inflaming sensibilities such as
to
harness
the