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  8: Variance analysis  ⏐  Part B  Standard costing 
6 Sales variances 
6.1 Sales price variance 
The 
sales price variance 
is a measure of the effect on expected contribution of a different selling price to standard 
selling price. It is calculated as the difference between what the sales revenue should have been for the actual quantity 
sold, and what it was. 
The 
sales price variance 
is the 'change in revenue caused by the actual selling price differing from that budgeted'.   
  CIMA 
Official Terminology 
Suppose that the standard selling price of product X is $15. Actual sales in 20X3 were 2,000 units at $15.30 per unit. 
The sales price variance is calculated as follows. 
   
$     
 
Sales revenue from 2,000 units should have been (
×
 $15)
 
 
30,000
 
  but was
   
30,600
 
Sales price variance
   
     600
 (F)
 
The variance is favourable because the price was higher than expected. 
6.2 Sales volume contribution variance 
The sales volume variance in units is the difference between the actual units sold and the budgeted quantity. This 
variance in units can be valued in one of three ways: in terms of standard revenue, standard gross margin or standard 
contribution margin. 
The sales volume variance in units is calculated as the difference between the actual units sold and the budgeted 
quantity. This variance in units can be valued in one of three ways. 
(a) At the 
standard gross profit margin per unit
. This is the 
sales volume profit variance 
and it measures the 
change in profit (in an absorption costing system) caused by the sales volume differing from budget. 
(b) At the 
standard contribution per unit
. This is the 
sales volume contribution variance 
and it measures the 
change in profit (in a marginal costing system) caused by the sales volume differing from budget. 
(c) At the 
standard revenue per unit
. This is the sal
es volume revenue variance 
and it measures the change in sales 
revenue caused by sales volume differing from that budgeted. 
Suppose that a company budgets to sell 8,000 units of product J for $12 per unit. The standard variable cost per unit is $4 and 
the standard full cost is $7 per unit. Actual sales were 7,700 units, at $12.50 per unit. 
The sales volume variance in units is 300 units adverse (8,000 units budgeted – 7,700 units sold). The variance is 
adverse because actual sales volume was less than budgeted. The sales volume variance in units can be evaluated in the 
three ways described above. 
(a)  Sales volume profit variance = 300 units 
×
 standard gross profit margin per unit  
  = 300 units 
×
 $(12 – 7) 
  = $1,500 (A) 
(b)  Sales volume contribution variance = 300 units 
×
 standard contribution per unit 
  = 300 units 
×
 $(12 – 4) 
  = $2,400 (A) 
(c)  Sales volume revenue variance  = 300 units 
×
 standard revenue per unit 
  = 300 units 
×
 $12 
  = $3,600 (A) 
Key term
FA
T F
RWAR
 
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