
of the issuing company. A successful bond investment will provide little more than the
stated interest and return of principal, while a stock investment’s return is only limited by
the growth prospects of the company. Historically stocks have produced after-inflation
returns of 7.2 percent, while bonds have earned just 3.7 percent (Henwood 1997:326).
Although stocks and bonds initially serve to finance an enterprise, there is an active
secondary market for these financial instruments. The NYSE (New York Stock
Exchange) and NASDAQ (National Association of Securities Dealers Automated
Quotation) dominate the market for stock trading, while a network of institutional dealers
dominate bond-market trading. The NYSE is an example of an organized exchange. In
this environment, orders are transmitted to a central floor where
rokers negotiate prices
for their customers using an auction process. The NYSE dominates trading in the largest
American companies. However, its conservative nature caused it to miss much of the
explosive growth of computerized trading. The NASDAQ market is an example of an
over-the-counter (OTC) trading environment. Here, brokers still represent customers, but
trades are negotiated by phone or computer. The NASDAQ market includes technology
firms such as Intel and Microsoft, as well as thousands of smaller firms that do not meet
NYSE requirements.
The concept of “making a market” also defines exchanges. On the NYSE, “specialists”
are charged with keeping an orderly market by providing liquidity, but most activity is
between two customers. In the over-the-counter market, “market makers” hold
themselves out as willing to buy
and
sell a security at almost any time. Thus, transactions
take place between a customer and a market maker. The latter earns a spread—the
difference between the price at which he or she will sell and that at which he or she will
uy. While there are numerous regional exchanges, the NYSE and NASDAQ dominate
US trading.
In the US, bonds are traded over-the-counter. Trading is led by financial institutions
specializing in government debt. The yield on the thirty-year US Treasury Bond or “Long
Bond” is a benchmark upon which numerous other rates such as savings-account and
loan rates are set. Annual trading volume exceeds $100 trillion per year (Henwood
1997:25), but is primarily the domain of institutions using the market to manage their
interest-rate exposure.
Investments in stocks and bonds were traditionally dominated by large institutions
which managed pension plans, endowments and foundations. An acclaimed book,
Where
re the Customers’ Yachts?
(Schwed 1940), highlighted the fact that individuals faced an
uphill battle in achieving investment success. The investing industry has seen broad
changes since 1980. Greater
tax
incentives for investing, the growth of deep-discount
(“do-it-yourself”) stockbrokers and the advent of the 401k retirement savings plan
spurred heightened interest in investing and fueled the great bull market of the 1980s and
1990s. By 1983, 19 percent of households owned stock and over one-third owned mutual
funds. This explosive growth has come on the heels of a decades-long bull market,
meaning most new investors have never weathered a downturn in financial fortunes.
The tremendous growth of mutual funds has contributed to the democratization o
Encyclopedia of Contemporary American Culture 1078