
restricted to the extent that white boxers could avoid them, until after the Second World
War. Successful black boxers had to be very careful about their public image (Louis was
instructed not to be photographed alongside white women). In the 1950s, however, this
egan to change with the combination of somewhat improved opportunities for black
men following from their wartime service and, by the late 1950s, the advent of televised
oxing and increased demand for talented fighters. African Americans have dominated
the public face of the sport ever since, especially in the most visible heavyweight
division, where the last undisputed white champion was Rocky Marciano, who retired in
1955. Many boxers in the lighter weight classes have been from Latin America and Asia,
especially as boxing’s market has expanded via global communications networks.
Since the 1960s, the three central figures in the public awareness of boxing have been
the heavyweight champions Muhammad
Ali
and Mike Tyson, and the promoter Don
King. Handsome, flamboyant and loquacious, Ali’s public opposition to the
Vietnam
War
and his claims to be “the prettiest” and “the Greatest,” echoing the political slogan
“Black is Beautiful,” made him into a hero for many and eventually one of the most
famous men alive. Boxing was seen to fall into a lull after Ali’s retirement in the early
1980s. By then the division of championships by separate sanctioning bodies meant that
there were often multiple champions in each weight division, and without charismatic
figures like Ali many fans lost interest.
Tyson’s very different appeal sparked something of a popular revival. For Tyson,
boxing was an escape from a much-
ublicized juvenile delinquent youth on the streets o
Brooklyn, New York, and he became a protégé of the trainer Cus D’Amato. Viewed
against Ali’s speed and agility Tyson was an explosive puncher who rose to prominence
with a series of spectacular early round knockouts, and unified the title (won the title
under each of the separate sanctioning organizations) in 1988. As champion, Tyson’s
malevolent, “gangster” rap image and his very public personal life were accompanied by
rumors of continued delinquency and charges of sexual harassment. His marriage to actor
Robin Givens collapsed, and, in a stunning upset, he was defeated by unheralded Buster
Douglas in 1990. In 1992 Tyson was convicted in Indiana of the rape of a Miss Black
America pageant contestant. His supporters claimed for him the same status as a legal
martyr to racism that Ali and before him Jack Johnson had attained. Paroled after three
years, Tyson fought a series of inconsequential bouts that brought him a meaningless
championship. However, he was unexpectedly and thoroughly beaten by Evander
Holyfield in 1996 and again in 1997 when he was disqualified for twice biting
Holyfield’s ears.
The promoter Don King, his trademark upright hairstyle and motto, “Only in
America,” ubiquitous at major bouts, spans the championship reigns of Ali and Tyson. A
former Cleveland numbers runner, once convicted of manslaughter, King secured the first
$10 million purse for Ali’s bout with George Foreman in Zaire in 1974, and the bloated
prize-money in tens of millions of dollars, for Tyson’s comeback mismatches on pay-per-
view television. Although he has avoided legal entanglements, his simultaneous
romotional deals with opposing boxers have been associated with the perceived
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