
bicycles
When Lance Armstrong won the Your de France with the US Postal Service team in
1999 and 2000, American media focused on the personal odds he had overcome in
beating
cancer
. For most Americans, competitive bicycle racing remains a foreign sport,
even though American Greg Lemond won the tour in 1986, 1988 and 1989 (overcoming
his own hardships); such triumphs probably annoy Europeans more than they elate
Americans. In
Breaking Away
(1979), in fact, the best American cycling movie, the
Midwestern hero pretends to be an Italian exchange student to explain his affiliation. The
narrative of suffering also dominates
Olympic
bicycling coverage, where human interest
stories deal with America’s failure to win medals. Bikes, then, form part of American life
rather than a specialized sport. As such they are both ubiquitous and, at times,
dangerously invisible to drivers and policy-makers.
A
utomobiles
ended the bicycle’s turn of the twentieth century golden age as a primary
vehicle. In the postwar period, though, bikes remain fundamental features of growing up,
as well as of adult recreation. While sales peaked in 1973 at a postwar high of 15 million,
they have remained steadily above 10 million per year. Tricycles, training wheels (and
their removal) and multi-speed bikes track maturing independence for many American
children. Schwinn’s banana-seat Sting-Ray dominated suburban childhoods in the 1960s
and 1970s, later giving way to the sportier MBX, with motocross features. Adult tricycles
have also been promoted for exercise and independence in
old age
.
For
teenagers,
bikes compete with cars in enlarging social worlds or as a convenience
on a college
campus
. For them, as for adults, increasingly expensive bicycles offer
recreation alternatives and, occasionally, a commuter choice. This popularity has been
shaped by innovations that include the rise of ten-speed touring bikes in the 1960s,
followed by trail bikes with balloon tires and stronger frames (pioneered in Northern
California
in the late 1970s). Sophisticated multi-gear hybrid bikes dominate the market,
along with mountain bikes, in the 1990s. Meanwhile, bicycles have entered professional
worlds via bike messengers who specialize in artful movements through dense, congested
cities;
these messengers became the heroes of the 1995 sitcom,
Double Rush
.
For many years, these bicyclists would have ridden American bikes like Schwinn
(founded 1895) and Huffy While Americans design racing and innovative bicycles,
roduction often concentrates overseas, sometimes with American assembly. Americans
have also been innovators in recumbent bikes since the 1980s. Both cheap and prestigious
foreign models absorb 30 percent of the American market.
In many areas, urban streets and suburban roads have been lobbied for bicycle lanes in
an effort to decrease automobile congestion and pollution while protecting bicyclists
from collisions. Meanwhile, many
parks
and beaches are transformed at weekends into
Encyclopedia of Contemporary American Culture 124