Грачев А.С., Грачева С.А., Спирина Е.Г. PR-служба компании. Практическое пособие

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 ,     ,      

.

 ,          PR-  «

»,  ( ) « ».  

 ,        ,   

. .

1.5.  PR-

 PR-     – ,  

.

         , 

 ,  () .   

      –    

    ( ).    

 ,    ,     PR-

,    , .     

.

       «»

,      ,      

;   «   »,   

, , ).

 PR – . 

, .   .      

  ,        

 ,      ,

          

.

  PR- :

•  PR;

•  «»;

•    ,     ,  

;

• ;

•  PR.

     PR-  , , 

  (    ),  ,     

 .     ,    

 ( ).       

,  PR-

  (),     

  ().         

.

    PR-      

.

     ,    PR-

. , , 

,   ,     PR-. 

   PR        

, .  PR-,

  ,      PR-,   

. 

 PR-, , 

.

1.6. . PR-

  PR-,  , 

, , ,  PR-.

   , ,    PR,  

,  PR-, 

 PR .

 PR- – , 

           .

          PR-

, 

.

, . 

 ,      PR-   

.

   PR-     

.      ,  «»  

  ,   ,   , .   «»

PR-.      , .     . 

, 

, ,  PR, , .

  PR- –  .   

    ,   

.

  (   ,     )

 .  , ,     

. , 

     ,     

,    ,    ,

 .     

,     ,      

.

 : PRESSI ( HERSON )

  . ,

    ,     , – 

, , , .

 PR- , ,

    . ,   ,

   .        : 

.

  PR-   ,    

, , 

  – .      ,   

    ,     ,

   ,   .,      

.

    ,    

     ,   , 

 «» .

           

 .      

.

, 

  .        

 , , ,  ,   , 

.

 PR-       ,  

,    , , 

.

   PR-  ,   

,  , 

, .

    PR-  ,  

 () .

   PR-,   PR-,  

 . , 

, . . , ,

    .,      . 

 .

        PR-

,         ,  

. 

, , .

 ,        

   PR-.      

, .

, ,      – , 

     ,  ,   

, .

   ,    

     . , ,    

, ,    .   ,    

,    ,    , 

, .

          , 

, , .

, ,

  .         PR-

.

,  – «» PR-, 

 .      

   PR-,      

,  ().

         

,     .     , 

.

       ,     

, , ,   ,

 PR-.

 PR-, , 

,  ,

.

,     ,  .    

, 

.  ,         

   ,    . ,  ,  

 PR-, . .

    ,    . 

   , ,    

»  «» .      

.

,   PR-   ,    

 .  ,      

,  

    ,     

  . ,   ,  

  ,  ,   

       ,     ,

.

 : PRESSI ( HERSON )

,   PR-  , .    

    .        

, , , .

 .  PR-

 ,     

, , .

,  PR-

 –  . ,     PR- 

   ,        .  

        –   

. 

: ,

.

     , PR- –   

,     

, . PR-     ,   ,

.

 – , , 

.  PR-

, , .  ,

.

      PR- , 

 ,   ,  .    

 ,    .  

  , .  ,     

 ,      ,    ,  

…        ,   

, , 

 ,       .      PR-

       ,      

.      , ,     

»,       , .

,  ,      

.

. 

 PR-, .

   ,   ,     

 PR-,    . PR-,  

, , 

, , .

 –   PR-, 

, 

.

       ,

. . 

           

,  «» , .

  PR-    ,   , 

  .         

, . 

, 

, , , 

 «».

     ,    

.    , ,   ,   

          

, , , . 

,     ,    

.

 ,   –  , .  

    ,  ,     , 

   .     , .   

, , 

, .

, . 

,  –   ,     

 ,        

  .      –  ,    

. .

   ,     PR-, 

.      .   , 

    , ,   PR- – 

        ,      

.

 ,    ,   PR-   , 

    ,     ,    

.  PR- – .

     .  – . 

    –  , .      .

, ,  5   ,   «»

.  – . 

 –    .        

   «  »,   ,    

. ,  public relations,

     PR-.    ,

, . 

 : PRESSI ( HERSON )

     ,     ,  ,  

.

  ,    PR-    , PR –

  ,       .   

 PR-  ,      PR–   

.

    ,  PR-     

, ,   ,        

. ,  PR- «»,  «».

  .

,        

. ,  «»,  PR- «» 

» , . -

      « »,  PR-

, . : 

  ,          

  ,      ,  « ».  

 PR , , 

, .

          

   ,      

.        ,

, .

 ,  PR-,     – 

     .      

         .   PR-

, , 

, .

  PR-    

 , .       

,  (.).

     , .   

 «».  PR-, .

PR-    ,    

.

          

, .  «».

     ,      ,

    ,       

.

  ,      PR-,

   ,      

      (  ,  

, , ),

       (

).

         . 

,

. , 

, 

.         

, , 

.         –    

, , , .

 PR-, 

   ,   .    ,  

PR-,  , –  ,       

,      .  ,   

 PR-          

, .

 PR-, . 

 PR-    ,      ,  

     ,    , 

   .    PR- – 

, . , .

 ,       

.              

, .  PR-

 .

, ,

 ,        

,    ,         ,

,  «».

     –    , 

 PR-. , 

     ,     PR-

.  () 

        ,   

, ,  public relations.

         ,

        

. ,  ,     :  ,   

 ,    ?   

       ,      

 PR.       ,    

: .

 : PRESSI ( HERSON )

1.7.  PR-



,  PR-. 

, , 

     .        

 PR-.

  PR-  –    ,   -

      (,    

).

  PR-  ,      ,   

. 

, . ,

 .

 PR-

.

   ,     

   .      

    ,     ,

     .  ,  PR- 

        .     

  ,     ,   

,         

           

.

       ,      

  ,   .    

PR-. ,

, , 

 PR-,   , . ,

      ,     

 , ,       

, .

,  

    ,       

 PR-.

    PR-      , 

, ., , 

PR-, 

.

    ,    

  PR-.

,   PR-    

    ,      

.       PR-

.         PR-,

     PR-,   

.

 ,        

  ,    PR-   

  ,       « 

» .

  , PR-     , . 

   .      

   ,       ,   

   .  , PR-  

  , .       

 .          

.: 

.

 PR-,  

 .     ,   

, .

   .   , ,  

.      PR-  

  9.00  18.00:  PR-       

, .

 ,        

    .    

.

  PR-       , 

 .     ,   PR-, 

   ,    ,

 ,         , 

, . 

        .    PR-

     ,    

, .

 2

PR- – 

2.1. 

       ,    

,           

 ,    .    

  PR-,         

.

 : PRESSI ( HERSON )