Грачев А.С., Грачева С.А., Спирина Е.Г. PR-служба компании. Практическое пособие

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10. , 

.

11. , .

12. , ,          

.

  :

• ;

•  10 ;

• ;

• , ;

• ;

• .

         ,

. .

           , 

 .

1. .

2.     «  », .   

 , , ,   .  ,   

    .  –    .   

 ,    . ,  ,   

   .        . 

, .

3.        : , , ,

  .      –   ,  

.

4.       ,  ,    

.

5. , , .

  .

1.      ,       

. , 

,  , ,  «» 

     . ,     

.

2.        –      

, . .

3.     ,     4  

.

4.  – , , , .

 – , .

5. , .

6.  – , .

7.  – .

8.    –     .  

!

          .   – 

,     ,      

,  .         

 ,      .       

 ,      .    

 – . 

      , ,    . -

 –  .   ,   , 

,   –  ,   . 

   .   .     

,        .   – 

, , ,        ,  

 .  –  , ,   ,  

.  –  , , ,  

.     ,        .

           ,  

    

.

,      ,    

, . ?

 ,  – .

 – . , 

, , 

, .

  –  .     « –

».    , 

     ,  .  

 ,        ,  

, .

,    – .  

   .     

 ,      .   

,  – . , 

   ,      

,      . 

 : PRESSI ( HERSON )

 ,  , ,   

.

     ,   ,



   –     ,      , 

.

2.5.  –  PR

    ,     

     ,    , .

      .   

       ,  «»    

.           

    .   

 .

1. ?

2. ?

3. ?

        

  .        

  PR.



   .  ,    –

         ,

, .  ,      ,

, 

 ,    ,     

.

        

   , .     

 ().

  ,   ,   

, .

    PR- –   

     ,     PR- – 

.

 PR- :

• ;

• ;

• ;

• ;

• .

 :

• ;

• ;

•    ,   ,    

.

       

, .

1. .

     PR- ,    

:

•    (      

);

• ,  ( – );

• .

 ,         

      ,   

,        ,

.

2. .

     ,     .  

, , . 

,       

   ,       .).    

   ,      ,  

.

3. .

  ,   ,   ,     

        ,   

.

,         –  

.

, 

.

,  ,      

, 

.

 PR,

, . ,

      ,   ,   

, .

 : PRESSI ( HERSON )

,  «», 

  .   «»    –

       ,    

.

2.6. 

 PR-. 

,        ,   

,  ,   ,      .

 –  ,      ,       

.

, .   

)   (        ), 

, 

.

,  ,    ,

.,         ,  

    ,      , 

.

 , , ,     

  

).

        ,   

. , ,

 PR, 

   ,     PR, ,

, , , , .

      ,   

 .         

,   , .        , 

, . 

       ,   

, .

PR-        

 PR-.   PR-    

  ,    PR–, 

,  PR–.

 , , 

 .   PR–     

), 

        .

           

.

   ,      

, 

 PR- – .

    , , ,  

  ,   ,    .      

       ,   

     ,    .  

,      ,     , 

     ,    

, , PR.

     , .  ,

         

     .       

, .

            5 . . . 

        ,     .

 ,   ,     –  3-3,5

. .

   .       

, 

     ,     

 .  ,    

 :  ,     ,

 PR.

 3

PR  – 

3.1. 

     –     

 PR-,         

.

 PR-       –  ,

 . 

,           

?      – ,  , «»

,        ,  

 PR  – , 

  «»      

.

,     ,   ,   ,

      ,        –

,  ,       .

,       , .  

 – .

 : PRESSI ( HERSON )

     –       

  , ,  ,       

, .

       .   – 

, 

, , 

. , , , 

 . , ,      

         ,  ,   ,

, . 

, , ,

.  , 

    ,    ,  –  

.

,    ,       , –

 .    PR-  

  ,        

, , 

.

  – 

,     .   

   ,       

   ,    ,   

, .

  ,        

   ,          

, .       ( 

) 

.

   ,  ,   PR-  

   .       

, . , 

.

 ,  PR-     ,  

     , ,  ,   

,   ,    ,     

.

    ,     

  .    ,    

   ,    ,     

 ,      ,   

, .

3.2. 

   PR- –   .   

 – 

    ,       

   .     : 

,  , . 

      ,  ,

    , ),    

.    PR-   , ,  

       .    

     ,        

. .

, PR-,      –   

  .     ,  ,

,  ,   ,      .

      ,  : , 

, . , . 

           .  

, ,  

   .   ,    

    ,   .   

.

   ( , )   ,    PR-

:

 : PRESSI ( HERSON )

     ,     ,

.

  –  .      Excel,  PR-

 Access, . , , 

. 

   Excel-  .    

,          

!

         (, ,

.) . , 

       ,     

   ,  ,     

,       .    

, .

     : ,   ,

 (  ?),   ( ),    

,  ,  PR-      

.

          

 (Outlook, The Bat),  PR-, 

  (, , , ). 

.

3.3. : 

         

  ,  , , .   – 

,        .

 ,        

  ,        

.

   ,        -

    ,  

 «» .

,    –   ,    -

.

, 

      (  , , 

), .

  (), :

• 15:00 – 15:30 – , , ;

• 15:30 – 16:00 – ;

• 16:00 – 16:30 – ;

• 16:30 – .

 .

      –  , , ;

  – , ! -

      ,   ,  

, .

, ,  

      , .   

.

    ! ,    , ,

  ,  ,     .  

      ,   

      .      ,

     .     

 ,     ,   

 () .

  ,      ,  , 

. 

. , 

 «» . 

 – , .

   ,     

   .      ,   PR-

          -

 : PRESSI ( HERSON )