
Computing the Two-Way ANOVA 335
So
And now the finished summary table is in Table 14.9.
Interpreting Each F
Each  is tested in the same way as in the previous chapter: The  may be larger
than 1 because (1)  is true but we have sampling error or (2)  is false and at least
two means represent a relationship in the population. The larger an  , the less likely
that  is true. If  is larger than  , then we reject 
To find the  for a particular  , in the  -tables (Table 5 in Appendix  ), use the
that you used in computing that  and your  Thus,
1. To find  for testing  , use  as the  between groups and  In our
example,  and  So, for  , the  is 3.88.
2. To find  for testing  , use  as the  between groups and  In our
example,  and  So, at  , the  is 4.75.
3. To find  for the interaction, use  as the  between groups and  In
our example,  and  Thus, at  , the  is 3.88.
Notice that because factors A and B have different  between groups, they have dif-
ferent critical values.
Thus, we end up comparing the following:
df
F
crit
 5 .05df
wn
5 12.df
A3B
5 2
df
wn
.dfdf
A3B
F
crit
F
crit
 5 .05df
wn
5 12.df
B
5 1
df
wn
.dfdf
B
F
B
F
crit
F
crit
 5 .05df
wn
5 12.df
A
5 2
df
wn
.dfdf
A
F
A
F
crit
df
wn
.F
obt
df
bn
CFF
obt
F
crit
H
0
.F
crit
F
obt
H
0
F
obt
H
0
H
0
F
obt
F
obt
F
A3B
5
51.39
8.22
5 6.25
Source Sum of Squares df Mean Square F
Between
Factor A 117.45 2 58.73 7.14
(volume)
Factor B 93.39 1 93.39 11.36
(gender)
Interaction 102.77 2 51.39 6.25
(vol  gen)
Within 98.67 12 8.22
Total 412.28 17
TABLE 14.9
Completed Summary
Table of Two-Way
ANOVA
F
obt
F
crit
Main effect of volume (A) 7.14 3.88
Main effect of gender (B) 11.36 4.75
Interaction (A  B) 6.25 3.88
By now you can do this with your eyes closed: Imagine a sampling distribution with
a region of rejection and  in the positive tail. (If you can’t imagine this, look back
in Chapter 13 at Figure 13.1.) First, our  of 7.14 is larger than the  , so it lies in
the region of rejection. Therefore, we conclude that changing the volume of a message
produced significant differences in persuasiveness scores.
Likewise, the  of 11.36 is significant, so we conclude that the males and females
in this study represent different populations of scores.
F
B
F
crit
F
A
F
crit