
ptg6843605
distributor − DMAIC
Page 109 The Encyclopedia of Operations Management
See distribution center (DC), Enterprise Resources Planning (ERP), logistics, Materials Requirements
Planning (MRP), warehouse, Warehouse Management System (WMS).
distributor – A wholesaler that buys, stores, transports, and sells goods to customers.
Distributors usually sell products made by others. However, it is common for distributors to conduct some
limited “value-adding” operations, such as cutting pipes or packaging potatoes. Although distributors are
considered customers for the manufacturer, they are not the end customer or consumer. It is wise for
manufacturers to hear the voice of the customer from the consumer’s perspective and not just the distributor’s.
See broker, channel conflict, cross-docking, distribution center (DC), distribution channel, inventory
management, logistics, supply chain management, wholesaler.
division of labor – Dividing a job into small, simple, standard steps and assigning one worker to each step.
Frederick Taylor (1911) promoted the concept of dividing work into small pieces so workers could quickly
learn jobs without much training. Division of labor and standardization of parts led to rifles made by several
people in the 1800s and the Model T Ford in the 1900s. Division of labor is the opposite of job enlargement, a
practice that has workers take on more tasks rather than fewer.
In the last thirty years or more, many managers have found that taking division of labor too far can lead to
boredom, does not develop the whole person, and does not build a learning organization. Division of labor also
creates many queues and waits and requires more coordination and supervision. Thus, many process
improvement projects enlarge jobs to remove queues and reduce cycle time.
On the other hand, some organizations report situations where processes can be improved by dedicating
individuals or teams to certain process steps. For example, Mercy Hospital in Minnesota found that having a
team of two people dedicated to the receiving process improved both quality and cost. Both vendor managed
inventories and outsourcing can be viewed as examples of division of labor, where the work is divided into
pieces that are done internally and other pieces that are done by other organizations. Division of labor is similar
to value chain analysis that evaluates outsourcing and insourcing alternatives.
See delegation, human resources, job design, job enlargement, scientific management, standardized work,
value chain.
diversion – The practice of selling products in unauthorized markets; also called parallel trade.
Gray (or grey) market resellers often acquire unwanted merchandise, overstocked products sold at a discount,
obsolete products sold at a discount, and products intended for another market (such as an international market)
and “divert” them to another market unintended by the manufacturer. In some cases, the practice is legal, but in
other cases resellers engage in theft, counterfeiting, diluting, and misrepresenting the products. This is an issue
for a wide variety of consumer products, such as health and beauty (hair products, cosmetics), pharmaceuticals,
consumer packaged goods, beverages, music, auto, and electronics. In many cases, service is not available or the
product warranty is invalid for gray market goods.
See gray market reseller.
DMADV – See Design for Six Sigma (DFSS), lean sigma.
DMAIC – A lean sigma problem-solving approach with five steps: Define, Measure, Analyze, Improve, and
Control.
Lean sigma projects are usually managed with a five-step problem-solving approach called DMAIC
(pronounced “Dee-MAY-ic”). These steps are described in the table below.
Define
Define the problem, scope, metrics, team, and sponsor.
Measure
Collect data and then measure and map the “as-is” state.
Analyze
Identify the system of causes and develop and test hypotheses (solutions, countermeasures). Select
the best set of solutions, including just do it, implement now, and implement later solutions.
Improve
Implement the best solutions.
Control
“Sustain the gains” by creating new roles and responsibilities, standard operating procedures
(SOPs), job descriptions, metrics, and reviews. Also, share learning and identify potential projects.
Source: Professor Arthur V. Hill
In many firms, the DMAIC process is “gated,” which means that the project team is not allowed to progress
to the next step until the master black belt or sponsor has signed off on the step. In the new product development
literature, this is called a phase review or stage-gate review. This author asserts that many DMAIC projects have