
Buying directly from the manufacturer via the Internet has many advantages. The
manufacturers’ web sites are comprehensive in that they present and sell their entire
product line and they provide enough easily accessible information to answer most
questions you might have. If you are looking for a home gateway with a unique mix
of built-in functions, perhaps one with VoIP and a print server, you might fi nd it more
quickly by canvassing the online “shops” at the manufacturers’ sites.
Online and Telephone-Order Retailers
The online/telephone order retailers provide an alternative to buying personal com-
puting and home networking products at a bricks-and-mortar retail outlet. Most major
bricks-and-mortar department stores, discount warehouses, electronics stores, and so
on also have a presence on the Internet. You can buy a PC at any Wal-Mart or Best
Buy store, or you can go to WalMart.com or BestBuy.com and get it there, too.
A number of online retailers specialize in the sale of PCs and electronics. E-tailers
such as CDW, TigerDirect.com, Newegg.com, PC Mall, and many others have large
online catalogs with literally thousands of items. Amazon.com (www.amazon.com),
a general online retailer, offers a comprehensive line of networking devices. You can
easily search their online catalogs to fi nd what you need. I’ve ordered online computing
and networking equipment scores of times over the years from many different e-
tailers, and my experiences have been uniformly positive. I always get what I ordered,
usually within two to four days. Online retailers are like bricks-and-mortar retailers in
that when you click “buy,” any further problems are between you and the manufacturer
and are conducted within the restrictions of the warranty.
One of the beauties of Internet shopping is that comparison shopping is automated.
Several Internet sites let you search dozens of online retailers to fi nd the best price
for a given item. In the example of Figure A-1, I requested prices for a Linksys
Wireless-G Print Server and the CNET Shopper site (shopper.cnet.com). It returned
pricing from 36 stores with a range of $106 to $149. It’s a dream scenario for the
smart shopper.
Many e-tailers offer customers the opportunity to post evaluations and reviews of
products once they have had an opportunity to install and use them. Amazon.com
and CNET Shopper do a good job with these online reviews. Customer reviews can
be helpful as long as you keep them in perspective and remember that they come
from individuals with widely varying backgrounds and biases.
The Internet is also a good source of information about customer satisfaction for
various vendors. One of the best sources for information on online stores is
ResellerRatings.com (www.resellerratings.com), where you can enter the e-tailer’s
name and then view cumulative ratings and read what customers have to say about
the vendor. Comparison shopping sites such as CNET Shopper and PriceGrabber
(www.pricegrabber.com) provide detailed merchant information as well.
284
Home Networking Demystifi ed
AppA.indd 284AppA.indd 284 2/22/2005 12:47:21 PM2/22/2005 12:47:21 PM