
Origins of Hollywood Divided   225
his way into a motion picture career when he started writing a screenplay 
based on the actual prizefight he had seen between the legendary heavyweight 
champion Muhammad Ali and a seriously overmatched, but game, challenger 
named Chuck Wepner. Wepner was known by the nickname “The Bayonne 
Bleeder,” but he fought a gallant, complete fifteen rounds against Ali. Stal-
lone later wrote, about seeing the Ali-Wepner prizefight: “That night I went 
home and I had the beginning of my character.” It was also the beginning of 
Stallone’s own unlikely story and his arrival in Hollywood.
When Stallone, an out-of-work and hungry actor whose only screen 
appearances had been brief ones in Lords of Flatbush and Death Race 2000 and 
a fleeting few moments as a mugger in Woody Allen’s Bananas, jobbed his 
screenplay around Hollywood, he was offered $150,000 for it clear. The of-
fer amounted to guaranteed dollars that most struggling actors and fledgling 
filmmakers on the edges of the movie industry would have promptly accepted 
with joy. Stallone was broke and his wife was pregnant, but he nonetheless 
refused to sell the script, digging in his heels and saying that he would let go 
of the screenplay only to a production company in exchange for being cast to 
play the lead. Holding out eventually succeeded.
Two producers, Irwin Winkler and Robert Chartoff, got behind the 
Rocky project and endorsed the idea of Stallone playing the lead. At the time, 
Winkler and Chartoff had an agreement with United Artists, where Michael 
Medavoy was the head of production, that permitted them to make any fea-
ture they wanted, so long as it had a production budget under $1.5 million. 
On this basis, they went forward with the project, but United Artists insisted 
that it was a $2 million picture and wanted to cast either Ryan O’Neal or Burt 
Reynolds in the lead. In response, Winkler and Chartoff told the studio that 
they could do the film for $1 million, and that the two producers were willing 
to back up their proposition by covering any overages themselves. To do so, 
Winkler and Chartoff had to risk everything they had financially, taking out 
second mortgages on their homes; Winkler later recalled that for years they 
never even told their wives that they had put both their family’s homes at risk 
in order to do the movie by meeting Stallone’s terms. The package was simple: 
The twenty-nine-year-old Stallone was paid $25,000 to play the lead, Rocky 
Balboa. Carl Weathers, a former professional football player, was cast as the 
heavyweight champion, Apollo Creed. And it was stipulated that the film had 
to be shot in twenty-eight days.
The original 1976 Rocky grossed $171 million worldwide, and its inter-
national appeal proved especially surprising. Combined with four subsequent 
sequels to it in 1979, 1982, 1985, and 1990, the franchise grossed more than 
$1 billion in rental revenues. In sum, that fifteen-year string of Rocky movies 
earned as much as the megahit of the late 1990s, Titanic. And a fifth sequel,