
Classic Hollywood Takes Form   53
pundits promptly labeled the project “Disney’s Folly.” At the premiere of 
Snow White and the Seven Dwarfs in December 1937, however, an opening-
night crowd of movie industry insiders could not help but express delight 
with the classic story of a princess, her evil stepmother, and the seven little 
men who protected her. This expensive and risky venture took Disney and 
his staff five years to produce, and by the time it was finished, Snow White had 
cost $1,500,000—three times its original budget. Such expenses, however, are 
not called runaway madness when the box office earnings from a movie show 
substantial profits; Snow White’s success shifted the Disney name to a new posi-
tion in the motion picture industry.
Snow White and the Seven Dwarfs required techniques, and the tools to 
make them, that no one in motion pictures had tried before. All Disney’s early 
short cartoons had been produced lacking depth of field, meaning that as the 
camera moved closer to any character, the character grew larger but so did 
the background. To solve this challenge, Disney and his technicians, working 
on Snow White, perfected what they called a “multi-plane camera” that could 
shoot several layers of animation at once in order to give the picture an illu-
sion of depth. Disney’s animators also studied film footage of actors perform-
ing the motions they wanted their animated characters to imitate, creating a 
technique called “rotoscoping” that helped to develop animated characters 
whose motions and movements actually resembled those of living human be-
ings. The same was done for animal characters in Disney’s animated movies; 
their movements were modeled on those of actual animals in nature. Disney’s 
original animators included Joe Grant and Frank Thomas, who were as vital 
as Disney himself to the production of Snow White and in creating this entirely 
new genre: the animated feature.
Walt Disney brought an acute sense of sound to his productions, as well. 
Once synchronous sound had come to motion pictures, Disney insisted that 
songs in a soundtrack always must contribute to either character or plot de-
velopment, and he paid great personal attention to music and lyrics. Unlike 
earlier musical films, modeled on Broadway stage shows in which song-and-
dance numbers occurred at regular intervals, intruding on the story rather than 
necessarily supporting it, each song in Snow White filled specific storytelling 
goals or contributed to character development. “Some Day My Prince Will 
Come,” “Heigh Ho,” and other songs from the Snow White score enhanced 
the movie’s story and, at the same time, became popular hits. Naturally, this 
close linking of music and lyrics found its critics. Those who objected to 
Disney’s technique for selecting music and lyrics—as he did for Snow White, 
which critics considered too literal—coined the term “Mickey Mousing.” 
From then on, “Mickey Mousing” became widely used in Hollywood as a 
derogatory term to refer to any use of sound in the movies that was considered