modernism: fry and greenberg 161
98 Max Beerbohm
Significant Form, 1921.
Inscribed: ‘Mr Clive Bell: I
always think that when one
feels one’s been carrying a
theory too far,
then’s the time
to carry it a little further.’
Mr Roger Fry: ‘A
little? Good
heavens man! Are you
growing old?’
Perhaps it could be argued that by dropping the word ‘beauty’,
twentieth-century writers were simply widening the range of objects
that might be described as having aesthetic value. Indeed, Kant himself
had used the term ‘sublime’ to describe powerful aesthetic experiences
that involved feelings of displeasure or resistance. For all the aggres-
siveness of his repudiation of ‘beauty’, Newman uses the substitute
term ‘sublime’ in ways that strikingly affirm the importance of aes-
thetic experience. ‘We are reasserting man’s natural desire for the
exalted’, he writes of his American contemporaries,
8
in terms that
recall the aspirations to transcendence in such writers as Cousin or
Baudelaire. Can it be argued, then, that substitute terms such as Fry’s
‘design’, Bell’s ‘significant form’, and Newman’s ‘sublime’ represent
attempts to recapture the wider implications of ‘beauty’ in the Kantian
tradition, precisely by discarding the watered-down associations of the
word in everyday usage? Desmond MacCarthy made just such a claim,
in an article of 1912 entitled ‘Kant and Post-Impressionism’: ‘What
Mr. Bell means by “significant form” is what Kant meant by “free”
beauty.’
9
But MacCarthy was wrong, or at least he failed to emphasize a basic
difference between Bell’s aesthetic and that of Kant. Bell’s ‘significant
form’ is not, like Kant’s ‘beauty’, a term conferred on objects simply to
indicate that their contemplation arouses delight in the observer; it is,
as Bell explicitly states, a property of art objects, and only of art objects.
Likewise Fry’s ‘design’, Newman’s ‘sublime’, and other terms used by
twentieth-century writers are designations specifically for art, and not
for other objects in the contemplation of which we might take delight
(such as ‘a woman, a sunset or a horse’, in Fry’s phrase). Thus the dis-
appearance of the word ‘beauty’ in twentieth-century writing is not
merely a matter of avoiding the confusions of everyday usage. It is
symptomatic, instead, of a thoroughgoing change in the agenda for
aesthetics. In the twentieth century the basic question was no longer
‘is x beautiful?’ but, rather, ‘is it art?’
10
For Fry and Bell, this reorientation may have come about as a con-
sequence, perhaps even an inadvertent one, of their zeal to promote
modern art. To this end they diverted attention from the subjective and
‘free’ experience of beauty, and redirected it towards the properties of
the art objects they championed. This entailed a number of further
departures from the Kantian tradition: Fry and Bell divorced the
experience of art from other kinds of aesthetic experience, they re-
instated hierarchical distinctions among aesthetic objects, and, above
all, they limited the aesthetic response to the purely formal characteris-
tics of the object (as opposed to Kant’s more open-ended notion of
‘aesthetic ideas’). Moreover, this redirection in aesthetics proved as suc-
cessful as the revolution in taste, to which it was, indeed, intimately
linked: together, ‘modernist’ art and ‘formalist’ aesthetics achieved a