
Who might your target audience be?
Identifying your target audience is really a matter of understanding what kind
of people like your kind of film. Take a look at this list for some ways that you
might approach finding out:
Compare your idea to existing stories. It’s never a bad idea to know
what films are similar to yours in subject and what kind of interest they
generated. If you’re writing a story about a man-eating crocodile, you
may find it helpful to know who liked the movie Jaws.
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Part II: Breaking Down the Elements of a Story
The pros and cons of focusing on audience
Locating your target audience may help clarify
your story, but it may also hinder your creative
freedom. The following two lists suggest possi-
ble arguments in each direction.
Pros:
Your target audience may help you market your
script. Think of audiences as customers. If you
know who your customers are, you may know
how to reach them when it’s time to sell your
product. If children are your target audience,
you may advertise during Saturday morning
cartoons; if avid sports fans are your target
audience, you’ll advertise during the Super
Bowl.
Your target audience may suggest research
possibilities. Target audiences enjoy similar
things. If you know what they like to see,
you’ll know where to look for existing inspira-
tion. If children are your target audience, you’ll
have an assortment of literature, cartoons, films,
video games, and reference books to research
while gathering ideas for your own script.
Your target audience may help answer ques-
tions on tone, conversation, and subject matter.
You’re bound to find a handful of films out there
that resemble yours in some way. Watching
them may provide examples and inspiration on
how to approach writing yours.
Cons:
Your target audience may distract you from
your original story. Investigating stories similar
to yours, cinematic or otherwise, may be detri-
mental to your storytelling. You may doubt the
power of your story in comparison to others. You
may also find other writers influencing what you
come up with.
Your target audience may cause you to stereo-
type your characters. Discovering what types of
people target audiences are drawn to isn’t diffi-
cult. If you become too eager to please an audi-
ence, you may fall back on writing stereotypes
and clichés instead of people.
Your target audience may affect the depth of
your dialogue. Target audiences see similar
films, and similar films often sound alike. In
trying to please your audience, your choice of
language may lose its unique edge by catering
to what they’re used to hearing.
Bear in mind that films with the same audience as
yours may be radically different in story and not
at all threatening to your process. You may see
your story so clearly that researching someone
else’s film couldn’t possibly alter it, or you may
think it best to write this first draft without distrac-
tion. In any case, the main difference between
your script and everyone else’s is that
you
are
writing it, and eventually,
you
will decide how
much an audience will affect your writing choices.
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