Право интеллектуальной собственности
Юридические дисциплины
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Dobrusin E.M., Krasnow R.A. Intellectual Property Culture. Strategies to Foster Successful Patent and Trade Secret Practices in Everyday Business
Издательство Oxford University Press, 2008, -393 pp.

We all now care about intellectual property (IP). It is the only form of property that we can think up and then get a right to exclude others from what we just thought. That simple ability powers the knowledge economy. Interestingly, while the focus on the knowledge economy is new, its goveing laws and concepts are not. What is new is that, as Thomas Friedman has urged, the world is flattening. In other words, as a result of technology, ideas and news pass around the globe faster than ever and resources become known and accounted for faster than ever. Thus, while one country may have more of one type of resource than another country, the one resource that all countries have is a population. Empowering that population to use its brains and ability creates powerful intellectual property. As such, as Jaffe and Trajtenberg have observed it is now ‘knowledge’ – not labor, machines, land or natural resources — that is the key economic asset that drives long-run economic performance.

The Intellectual Property Culture
Building the Culture
Making the Culture Contagious: Intellectual Property within the Organization
The Role of Counsel
Eaing Respect for Your Intellectual Property
Giving Respect to Valid Patent Rights
Constructively Sharing and Transferring Intellectual Property
Toward a Successful Intellectual Property Strategy
Trade Secrets and Other Intellectual Property
Confidential Information and Effective Corporate Trade Secret Programs
Patenting Inventions
Inteational Flavor
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