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was organized as a state monopoly. The state
broadcasting corporation, the ORTF, grew
incrementally to manage three television chan-
nels by the early 1970s. After the Giscardian
reform of 1974 these channels became sepa-
rately constituted programme companies—
TF1, Antenne 2 and FR3—competing against
each other for audiences within the state sec-
tor. The monopoly was finally abolished in
1982 by the Socialist government of Pierre
Mauroy. This opened up the broadcasting sys-
tem to private competition. In 1984 a new ter-
restrial pay-TV channel, Canal Plus, was
launched under the control of Havas, which
at that time still enjoyed close links with the
state. In 1986 two new privately run commer-
cial channels, La Cinq and TV6 (later renamed
M6), came into existence. In the same year the
conservative government of Jacques Chirac
took the controversial step of privatizing the
main national channel, TF1, which thus be-
came the first public channel in Europe to be
hived off to the private sector. Only a few years
after the abolition of the state monopoly,
therefore, the balance in programme supply
between private and public sector channels
had shifted overwhelmingly to the benefit of
the former.
During the 1990s, however, public sector
provision has been strengthened, while that of
the private sector has been reduced. In 1992,
La Cinq went into liquidation and ceased
transmission. The privatization of TF1 had re-
sulted in too many channels competing for ad-
vertising revenue and La Cinq suffered accord-
ingly, failing to secure either a mass public or
a sufficiently upmarket audience to attract ad-
vertisers. In 1989, Antenne 2 and FR3, since
renamed France 2 and France 3, were linked
at the top under a single chairperson to im-
prove the running of public sector television.
In 1992 the Franco-German cultural channel
ARTE was launched with state support on the
terrestrial network vacated by La Cinq. Fi-
nally, in 1994 a public sector educational and
training channel, La Cinquième, was estab-
lished. It broadcast during the day on the same
network used by ARTE in the evening. In ad-
dition, private cable and satellite television
channels came on stream in the 1980s and
1990s, though their impact on the audience
was limited, as many viewers seemed content
with the output of the terrestrial channels and
disinclined to pay additional subscription
costs.
By the mid-1990s, the French television sys-
tem was highly diverse. Programming was de-
livered through the new technologies of cable
and satellite as well as via traditional terres-
trial transmission, while digital television was
beginning to make an impact by 1996. There
was a mix of public and private channels, with
the privatized TF1 securing the highest audi-
ence ratings. Different regulatory regimes were
in force, ranging from detailed public service
obligations in the case of France 2 and France
3, to a much lighter set of provisions for Ca-
nal Plus and the cable channels. A variety of
funding mechanisms existed (licence revenue,
advertising, viewer subscription and sponsor-
ship), with many channels being financed from
a mix of sources. Niche channels on cable
(film, music, sport, news) complemented the
mixed programme output of the terrestrial net-
works, while subscribers to Canal Plus en-
joyed a programme diet based largely on re-
cently released feature films and ‘live’ sport.
For a long part of its history French televi-
sion was subject to a high degree of political
interference. During the Fourth Republic (1946–
58), this had little effect on the public since tel-
evision had not yet become a mass medium.
However, during de Gaulle’s presidency (1958–
69) television news was censored and control-
led to further the interests of the Gaullist re-
gime, with considerable success in the early
years. Government censorship and direct con-
trol were relaxed during the post-de Gaulle
presidencies, largely because they were increas-
ingly ineffective as a means of audience persua-
sion. The expansion of the system also made
detailed control of news output impractical.
However, the tradition of a close relation-
ship between the state and television, espe-
cially the public sector channels, has never been
wholly relinquished. Appointments to top posts
in public television are still made in part on the
basis of political criteria. Moreover, the rapid
television