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with only one of a number of sign systems used
in human society, and for this reason he sug-
gested that the study of language should ulti-
mately be part of a more general science of
signs—semiology. Lévi-Strauss developed this
idea in his inaugural lecture at the Collège de
France in 1960, where he defined social an-
thropology as a semiology, that is, the study
of signs in social life. The different social prac-
tices and institutions studied by anthropolo-
gists are homologous in that, like language,
they are symbolic systems with their own in-
herent significations, ensuring communication
between members of the group. Social phenom-
ena as diverse as kinship structures, totemism
or myth could therefore be analysed in the same
way as a language. Lévi-Strauss’s most elabo-
rate application of the linguistic model can be
found in his extensive work on myth, most
remarkably in the four-volume cycle
Mythologiques, published between 1964 and
1971. According to Lévi-Strauss, traditional
interpretations of myth concentrated on the
meaning of isolated elements or themes,
whereas each myth should be considered as
an integrated system. Just as linguists isolated
the minimal constitutive units of language
(phonemes, morphemes, etc.), so the mytholo-
gist could isolate the most basic elements of a
myth (mythemes). As a system, the significa-
tion of the myth came not from any individual
element or mytheme, but from the differential
relations between these elements, more pre-
cisely their mode of combination. As in lan-
guage, this combination of elements was not
arbitrary, and followed certain definite rules.
The aim of structural analysis was therefore
to determine the rules of combination that
would constitute the structure of the myth.
An important feature of Lévi-Strauss’s defi-
nition of structure is that, like Saussure’s
langue, it is independent of the conscious in-
tentions and interpretations of the individual
member of the social group. This does not
mean that structure is unconscious in the
Freudian sense, that is, the subject of censor-
ship or repression; rather, it is unconscious in
the same way that the implicit rules of a lan-
guage are not conscious to the average speaker
of the language. As Lévi-Strauss asserted, it is
not individuals that speak through myths but
myths that speak through individuals.
Lévi-Strauss’s application of linguistic
theory to social and cultural formations caught
the imagination of a new generation of think-
ers in search of new models and more rigor-
ous methods of analysis. This was in a context
where the human sciences, and anthropology
in particular, were increasingly seen as a more
scientific alternative to the old humanism. Few
disciplines were left untouched by structural-
ist theory. In psychoanalysis, Jacques Lacan’s
proposed return to Freud was combined with
a theory of the unconscious based on
Saussurean linguistics. In history, Fernand
Braudel described his analysis of long-term
social and economic trends as ‘structural his-
tory’. For the philosopher and historian Michel
Foucault, structuralism announced the disso-
lution of ‘man’, a comparatively recent con-
struct of Western philosophy and science. In
the field of literary studies, Roland Barthes
proposed a semiology of contemporary social
and cultural forms, applying structural analy-
sis to items of popular culture such as fashion
writing. Related to the linguistic turn in liter-
ary studies was a revival of interest in theories
of rhetoric and narrative discourse, which also
drew on the earlier work of the Russian For-
malists; this trend was evident in the work of
Genette, Greimas and Todorov.
The differences between thinkers catego-
rized as ‘structuralist’ were often very great,
and many of these thinkers themselves resisted
such assimilation and categorization. Signifi-
cantly, Lévi-Strauss was doubtful of the valid-
ity of applications of structural analysis to lit-
erature, considering this an inappropriate ex-
tension of methods specific to the object of his
own discipline, anthropology. Yet, despite such
restrictions, and despite the heterogeneity of
the thinkers involved, it can be said that dur-
ing the period in question structuralism became
the dominant paradigm in French intellectual
life. This success cannot be attributed solely to
the intrinsic merits of structuralist theory it-
self, which was open to criticism on a number
of levels, even in its original, Lévi-Straussian
structuralism