2.5 Random Variables and Risk Aversion 67
As one interesting example of a real-world application of a location model of
this first category, we may recommend the paper by Psaraftis, Tharakan, and Ceder
[1986]. It deals with the optimal location and size of equipment to fight oil spills.
Occurrence and sizes of spills are random. The sizes of the spills are represented
by a discrete random variable taking three possible values, corresponding to small,
medium, or large spills. Sadly enough, spills are sufficiently frequent that the expec-
tation may be considered close enough to the mean cost, as just described. Occur-
rence of spills at a given site is also random. It is described by a Poisson process. By
making the assumption of non-concomitant occurrence of spills, all equipment is
made available for each spill, which simplifies the second-stage descriptions com-
pared to (4.14)–(4.17).
As a common example, consider revenue management decisions such as those
considered in Problem 1.1 for an airline that must determine reservation controls
for hundreds of daily flights. This area has become one of the most widespread
applications of analytical methods to determining optimal choices under uncertain
conditions (see Talluri and van Ryzin [2005]). Airlines routinely solve thousands of
these stochastic programs each month and can reasonably expect to receive close
to the expected revenue from their decisions each month (if not each day). Risk
aversion has little affect in that case.
In the second category, we would place uncertainties that can be represented as
scenarios, of which basically only one or a small number are realized. An example in
a similar situation to the airline might be the problem of the organizers of the World
Cup championship soccer game, which only occurs once every four years, to choose
prices and seat allocations to maximize revenues but also to protect against possible
losses. This consideration would also be the case in long-term models where sce-
narios represent the general trend or path of the variables. As already indicated, this
is the spirit in which Model 4.c is built. In the second stage, among all scenarios
over which expectation is taken, only one is realized. The objective function with
only expected values may then be considered a poor representation of risk aversion,
which is typically assumed in decision making (if we exclude gambling).
Starting from the von Neumann and Morgenstern [1944] theory of utility, this
field of modeling preferences has been developed by economics. Models such as the
mean-variance approach of Markowitz [1959] have been widely used. Other meth-
ods have been proposed based on mixes of mean-variance and other approaches
(see, e.g, Ben-Tal and Teboulle [1986]). From a theoretical point of view, consid-
ering a nonlinear utility function transforms the problems into stochastic nonlinear
programs, which can require more computational effort than linear versions. In prac-
tice, risk aversion is often captured with a piecewise-linear representation, as in the
financial planning example in Section 1.2, to maintain a linear problem structure.
One interesting alternative to nonlinear utility models is to include risk aversion
in a linear utility model under the form of a linear constraint, called downside risk
(Eppen, Martin, and Schrage [1989]). The problem there is to determine the type
and level of production capacity at each of several locations. Plants produce various
types of cars and may be open, closed, or retooled. The demand for each type of car